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Jeffrey P. Alano

P.O Box 315945

Tamuning, Guam 96931

H: 671-632-1285


Personal Website:


Experienced usability and consumer research professional with MSI University of Michigan and MBA Columbia University.


August 2001

University of Michigan, School of Information, Ann Arbor, MI

Master of Science in Information: Tailored: Usability/Info Architecture

  • GPA: 3.7
  • Usability Lab Coordinator, Prof. Judy Olson
  • Graduate Research Assistant, Prof. David Wallace
  • Major Projects: site evaluation, SiteBrain browser evaluation, knowledge management review, desktop publishing prototype, MCPC site architecture
  • Applications/Programming Languages: Dreamweaver, Visio, Adobe Photoshop, Cold Fusion, Flash; html, cfml
May 1981

Columbia University, Graduate School of Business, New York, NY

Master of Business Administration: Marketing and Finance

May 1977

Vassar College, Poughkeepsie, NY

AB: Economics



March 2002 to Present Independent Consultant
  • ABN AMRO--Usability testing of mortgage origination product
  • Optimization Group--Information architecture and content map for website
  • Interfirst Bank--Content map for trade show kiosk
June 2001 to Present

University of Michigan, Ann Arbor, MI

Usability Consultant, Learning Technology Group

  • Recommendations adopted for $1mm University CMS deployment.
  • Directing LTG web redevelopment, including IA and content.
  • Developed and implementing University-wide web accessibility plan.
  • Developed protocol for and manage department software quality assurance.
March 2000 to June 2002 Usability Lab Manager, School of Information
  • Managed, maintained and upgraded testing facility; trained graduate students in research protocols and techniques.
Summer 2000

Enlighten, Ann Arbor, MI

Internet Strategist: Burlee, Castrol NA, EnduNet

  • Conducted web site, competitor and industry reviews.
  • Evaluated site usability and developed best practice analyses.
  • Collaborated with internal design teams and presented to senior clients.
1998 to 1999

Henry Ford Health System, Detroit, MI

Marketing Manager: Senior Services

  • Developed and implemented first system-wide senior services plan.
  • Initiated, planned, and hosted first Metro-wide aging conference.
  • Extensive use of market, system-level & proprietary consumer research.
1997 to 1998

D'Arcy Masius Benton and Bowles, Troy, MI

Sr. Account Planner: "Mr. Goodwrench," Dow Automotive, APC

  • Directed research and positioning for Dow Automotive global ad launch.
  • Provided research support & direction for Goodwrench repositioning.
  • Conducted focus group, survey, ad tracking and competitive research.
1993 to 1996

Wells Rich Greene/BDDP, Dearborn, MI

Agency Planner: "Quality is Job 1", Ford Finance, ACD (Visteon)

  • Directed Ford Corporate consumer research & advertising planning.
  • Initiated Q1 repositioning from product quality to quality of thinking.
  • Developed annual Corporate Advertising Plan and issues analyses.
1990 to 1993

Campbell-Ewald, Warren, MI

Account Supervisor: Sara Lee Deli Meats, Ball Park, Mr. Turkey

  • Brand analysis and coordination of media planning, research and creative development for Ball Park, SLDM and Mr. Turkey ad campaigns.
  • Conducted advertising planning and ad campaign analyses.
1989 to 1990

Vlasic Foods, Farmington, MI

Product Manager: Olive Business Unit

  • Budget, planning & promotions responsibility for $100M acquisition.
  • Responsible for daily operations and product integration efforts.
1985 to 1989

Borden, Inc., Columbus, OH

Product Manager: Lite-line, Sandwich-Mate, Shredded Products

  • Budget, planning & promotions responsibility for $50M in brands.
  • Utilized purchase, attitude and preference data to develop brand strategy & line extensions.


1998 to Present

Cranbrook Schools Alumni Council, Bloomfield Hills, MI

Vice President

2000 to Present

MOCHI (Michigan Ohio Computer Human Interaction), Ann Arbor, MI

Publicity Chairperson

2001 to Present

ASIS&T (American Society for Information, Science & Technology), Detroit, MI


2002 to Present

CFDC (Council for Disability Concerns), University of Michigan, Ann Arbor, MI


Revised 10/02