Mission: To Bring inspiration and innovation to every athlete in the World
Our mission has always been to provide a competitive edge, to help athletes perform
better. We climb inside the athletic mind. We feel every beat of the athletic
heart. We flex, bend, twist and torque every inch of athletic sinew and muscle.
It's not easy, but it's natural for us. We're athletes.
Ever since the fateful day in 1971 when a University of Oregon track coach
named Bill Bowerman poured rubber into his wife's
waffle iron, technological innovation has been the spark that lights Nike's
fire. This guy used to count grams when hand-building shoes for his athletes.
Everything was an opportunity in his mind. His thinking became the foundation
of Nike.
The Waffle outsole transformed the running world.
Soon after, Nike Air evolved Nike's revolutionary impact on sports. The
strength of Nike Air is its versatility. Beyond its basic function of impact
protection, it can be shaped and tuned to meet the specific demands of
contemporary athletes: Max Air, Zoom Air, and Tuned Air. In 2001, Nike
introduced Nike Shox, unique columns of engineered
foam, and a new revolution in cushioning began.
Beyond shoes, our apparel unifies innovative designs and high-performance fabrics,
like FIT technologies that manage temperature and moisture to help athletes
train and compete in any conditions. In our equipment - watches, eyewear, carry
gear, even socks and underwear - athletes find a passionate focus for design
and functionality.
As human potential evolves, so must our products. For three decades, we have
been committed to giving athletes of every make, model and body style, who
compete and recreate in ways never before imagined, the very best performance
product. Products of the pure imagination. Products that move the needle of
performance.
Products that help us be the athletes we know We Are.
