Site usability or user-friendliness is, without the deciding factor on whther a website succeeds or fails. However, in the never ending quest for high-tech or creativity of design innovation, it is often relegated a back seat. On other occasions it is not given enoough attention simply out of sheer ignorance . However, user-friendliness is not an elusive concept nor is it subjective . It is based on rigorous research and can be attained by easily applied solutions. However, as they refer to a relatively recent and emerging technology, these standards are not definitve and should be subject to a regular review and improvements. Rules may be broken and there will be many instances where an alternative to what is proposed will be of more use in a particular situation. Stanrds can never remain stagnant and as such the rules here will need to ne reviewed and revised to reflect the ever changing nature of the Web and Browser development.