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ANDY PARMA
9101 La Cresada #2911
Austin, TX 78749
512-577-8550
andyparma@hotmail.com

 

OBJECTIVE

         Product Marketing Engineer position within the semiconductor industry.


SUMMARY OF ACCOMPLISHMENTS
bulletOver four years of digital hardware design experience
bulletSix years sales experience
bulletDrafted three project proposals
bulletDeveloped and sustained CDMA, TDMA, and UMTS wireless communication products
bulletParticipated in 9 design projects, creating both test tools and marketable products

EXPERIENCE

Cicada Semiconductor                                                                                                                          2003-present

Product Marketing Engineer

bulletFormulated partnership strategies and defined partnership logistics with leading Gigabit Ethernet MAC and switch suppliers, with input from Cicada sales, marketing, manufacturing, operations, finance, and applications engineering teams.
bulletDeveloped forecasting methodology to accurately project product demand and manufacturing volumes.
bulletCompletely redesigned www.cicada-semi.com to more effectively meet Cicada’s marketing communications objectives and customers’ needs for product documentation.
bulletDramatically improved Cicada’s pricing policies, incorporating cost data and regional pricing differences.

Southern Methodist University Office of Technology Management                              2003

Market Research Analyst

bulletDeveloped business plans for commercialization of SMU's patent portfolio.
bulletPerformed product marketing, business marketing, sales forecasting, and finance tasks in defining product requirements, evaluating business models, and generating development estimates.

Texas Instruments / Resource Technologies                                                                              2002

Sales Analyst

bulletProposed modification to Texas Instrument's existing sales compensation strategies to more effectively link compensation and performance.
bulletDefined new sales bonus plan designed to increase the number of Design Wins per customer project by rewarding outside sales personnel for winning a target number of sockets. This plan emphasizes selling from Texas Instruments's entire product portfolio.
bulletDeveloped a new procedure for selling excess inventory to existing customers. This plan was used to identify customers for and sell $11 million (4 million units) of analog inventory.

Nortel Networks                                                                                                                                  1997-2001

Member of Scientific Staff – Hardware Design

bulletDemonstrated design, communication, leadership, quality, support, teamwork, and verification skills in the board level hardware design of nine circuit packs for use in CDMA, UMTS, and TDMA wireless networks.
bulletDesigned a PowerQUICC processor core utilizing Motorola's MPC850 Processor, Flash, and SDRAM.
bulletImplemented Verilog design of Peripheral Controller CPLDs for PowerQUICC processor core, including specification, design, simulation, and verification.
bulletDesigned numerous PCB mounted power supply circuits utilizing heat sinks, isolated DC/DC converters, buck converters, and linear regulators. One design required extensive analysis of Power-One, Synqor, and Tyco DC/DC converters to achieve the lowest cost solution within perforance tolerance.
bulletImplemented automated verification process for validation of T1/E1, OC-3c, TDM, and HDLC interfaces on four circuit packs.
bulletCommunicated extensively with manufacturing, product integrity, systems physical design, procurement, system test software, layout, software, and firmware groups to ensure timely delivery of nine high quality circuit packs.
bulletCreated three project proposals to increase corporate earnings.
bulletSupervised two engineers on multi-phased High Volume Cost Reduction program.
bulletDirected three engineers in design of Next Generation Base Station Controller.
bulletPerformed design transfer of Enhanced Selector Card from Richardson Hardware Design Team, through Calgary Manufacturing, to full system deployment in Australia.
bulletCreated test tools for the verification and manufacturing launch of the Enhanced Selector Card.
bulletExtensive knowledge of schematic, layout, PCB fabrication, and manufacturing requirements.

EDUCATION

SOUTHERN METHODIST UNIVERSITY, Dallas, Texas

Master of Business Administration, December 2001

GPA: 3.75/4.0


TEXAS A&M UNIVERSITY, College Station, Texas

Bachelor of Science, Electrical Engineering, May 1997

Graduated Cum Laude, GPA: 3.67/4.0


SKILLS
bulletMicrosoft Word, Excel, PowerPoint, and FrontPage
bulletAdobe FrameMaker+SGML
bulletHTML
bulletISO 9000