ࡱ> |   !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{}~Root Entry Fx#WordDocument CompObj^ontrols and simulated heart beat. Rudimentary as some of our robots were when judged by todays standards, they were tremendous crowd pleasers, back then. Some of them were featured at rock and roll shows, store openings, night clubs, and even as guards for some of our retail stores. ************************************************************************************************* the ROBOT FARM (our vision) On our 2 1/2 acre property, we have 3 buildings: the front house, the back house and a barn. Our barn has the room for us to put together all kinds of robots. E.G.: 1) Robots made out of plywood in human or alien forms, suitable for retro fittings. 2) Robots cut out of plastic in human or alien forms, suitable for retro fittings 3) Android robots made out of mannequin forms Our nanny robot, "Nanndroid", is set to go on the market within 6 months. Made with an attractive mannequin body and the customer's choice between several different kinds of faces, & retrofitted with one of our laptop computers Nanndroid is poised to serve as an adjunct babysitter capable of keeping your children entertained for hours, as she recites stories in her soothing voice. However, Nanndroid is capable of serving a number of other optional functions, as well. She can: * provide 24/7 video camera security. Keep an extra eye on your children and those who interact with them. * sound a loud alarm in the face of possible danger, such as a fire, an intruder, * dial 9-1-1 * function as a baby monitor * function as a fire and smoke detector * monitor carbon dioxide levels * help with homework * monitor baby/ child through external tracking device * external video, audio & data monitors Other robots of ours will be capable of being retro fitted according to the customers specifications for entertainment and other purposes. Our robots and androids are equipped with entertainment and/ or functional devices w/ compelling differences. Just as every person has a unique "personality" we like to think of each of our robots as having its own "robotality" We also plan to do repairs, service, upgrades, retrofitting, research & development on other robots. Our initial market niche consists of home owners or apartment dwellers who (i)wish to benefit from the additional personal security which our robots will provide by virtue of their constant vigilance or (ii) wish to indulge themselves in the unique entertainment opportunities which our robots may afford them. A number of Companies are trying to develop actual available androids but they are lagging behind in a number of ways. Honda Motor Company, Kitano Symbiotic Systems, Fujitsu Corporation, NEC corporation, and Sony Corporation, all of Japan are the current leaders in this field. Toyota Motor Company has recently (December 2000) joined the field. (See sidebar on left). They will be Global Communications Group (DBA) "Global Robotics" closest competitors. Robots/ Androids are clearly a new high tech product. As such, we expect them to follow a similar market penetration pattern as have other high tech products in the past - most notably personal computers, cellular telephones, and the internet. Our market potential is enhanced by the existence of complementary products, namely - the presence of home computers and the internet in nearly all middle and upper class homes and apartments not just in the US but also in Europe and Japan. MARKETING The key points of our marketing plan are: 1. Complete development of our initial android model 2. Publicize the android through the media and appearances at trade shows 3. Attract sufficient investor interest to allow ramp-up of a significant manufacturing capability Most of our sales will come from internet marketing, Trade Shows, Direct Marketing to the entertainment, hospitality, night club, restaurant shopping mall, amusement, safety We have been marketing the following products since 1976 Product Era 1.Flossy One F1 theatrical androܥe# ,l,l  S(Ta3/STimes New Roman Symbol Arial ArialTimes New RomanHumanoid Robot/Androids - A New Industry of the 21st Century September 2007 . Contact: Robert R. Colee 7216 Williams Rd. Flowery Branch GA 30542 Telephone: 678-887-216 Fax: 770-967-9415 bobcolee@gmail.com http://global33.net TABLE OF CONTENTS Executive Summary Introduction The Company Concept and Market Niche Marketing Current Products Future Products Management Vision Mandate Milestones Financial History & Outlook Summary of Financial Projections Use of Funds Management & Operations Management Philosophy Management Team Professional Advisors Strategic Partners Table of Organization Management Marketing Money Consulting Staff Projected Staff Sales Force Projected Sales Force Operation & Production Androids Marketing Market Niche (The Customer) Prospective Customers Prospect List Market & Competitive Analysis Distribution Competitive Comparison Chart How we can compete Positioning Pricing Packaging Retail Outlet Strategy Media Physical People Franchisees Sales & Distribution Strategy Sales through Franchises Direct Internet Sales Direct Sales Market Development Strategy Market Development Schedule Market Rollout Export Market Customer Service Strategy Order Processing Shipping Inventory Returns & Adjustments Market Research & Product Development Marketing Task Force Critical Path Production/Manufacturing Uniqueness of androids Money Projected Income & Expense Statement EXECUTIVE SUMMARY INTRODUCTION This business plan was developed to introduce Global Communications Group (DBA) "Global Robotics" to all interested parties. It also explains how future funds would be used to complete product development, begin manufacturing operations and implement the marketing plan detailed in this document.. THE COMPANY Global Communications Group (DBA) "Global Robotics" was originally founded in 1990 in Georgia. The preceding company, "Systems Marketing Corporation was originally incorporated in Gainesville Florida in 1976. The principals, Robert R. Colee and Anne R. Colee, own 100% of the assets. The company is headquartered in Flowery Branch Georgia The business operates as a developer, manufacturer, distributor, and retailer of robots and androids, robot and android parts, and robot and android software which are marketed under the name Global Communications Group (DBA) "Global Robotics". The principals believe that robot/androids will greatly enhance the quality of life of people across the country and indeed around the world by providing the labor to perform the countless mundane tasks of humans. CONCEPT & MARKET NICHE --------------------------------------------- Robots Ask ten people what a robot is and chances are that you will get ten different answers. To simplify things, while still being strictly accurate, when we refer to robots in this business plan, we will use the following definition, taken from the Oxford English Dictionary ...a machine (sometimes resembling a human being in appearance) designed to function in place of a living agent esp. one which carries out a variety of tasks automatically or with a minimum of external impulse when we refer to robots. Androids Androids are robots which look like humans to a varying degree and have varying degrees of human like intelligence and abilities. The theatrical robots we built in the late 1970's through the early 1980's were fashioned out of plywood and made to look roughly human, by tracing around various human figures and applying face masks, make-up, wigs and clothes to the end results. Some of these were fitted with things such as working voice boxes, flashing, variegated colored lights, animated eyes, remote cid 1977-1979 2. Nigel Robot theatrical android 1978-1978 3. Phoenix 1 spacecraft prototype 1theatrical robot 1978-1978 4. F2 1979-1990 5. Phoenix 1 spacecraft prototype 2 theatrical robot 1979-1979 6. Phoenix 1 spacecraft prototype 3 theatrical robot 1978-1978 7. Micah Robot 1988-1990 8. Hitachi PABX Telecommunications 1990-2007 9. Magnavox/Hughes Satellite Telecommunications 1992-1998 10. Marine Electronics/Solar Power 1993-Present 11. Internet Services 1995-Present 12. Global Supercomputer 2001-Present 13. 3Com Telecommunications 2007-Present 14. Zeta Clone Robot theatrical android 2007-Present 15. TJRC Robot theatrical android 2007-Present 16. DAN1 Robot worker android 17. ARC2 Robot Music android 18. JLP1 Robot A.I. android We are currently preparing to release the following products. FUTURE PRODUCTS 19. MRC2 Robot theatrical android 20. MSD1 Robot Security android 21. AJD1 Robot Household android 22. RRC1 Robot Quantum Supercomputer android 23. MEC1 Robot Industrial android 24. Robotic componentents hardware and software 2007 25. GCG1 Robot Conscious android 26. World Wide Telecommunications Robot Hub 27. STAR1 Robot Aerospace Pilot android 28. CLONE1 Robot Organic android We will invest in market research and product development to continually improve our androids and launch follow-on products. Follow-ons will be introduced into developed markets before existing products enter the declining stage of their life cycles. We expect to have several more products and a small number of showrooms open within the next three years. The following table shows our product development strategy in terms of product life cycles. STAGES OF PRODUCT LIFE CYCLES PROJECTED OUT 6 YEARS YEAR INTRO GROWTH MATURE DECLINE Obsolete 2007 14,15,16,17,18,24 2008 19,20,21,24 14,15,16,17,18 2009 26 19,20,21,24 14,15,16,17,18,24 2010 22,23 26 19,20,21,24 14,15,16,17,18,24 2011 25 22,23 26 19,20,21,24 14,15,16,17,18,24 2012 27 25 22,23 26 19,20,21,24 2013 28 27 25 22,23 26 We are working toward full articulation for our robots, a few steps at a time. Androids will comply with EPA & FCC regulations with respect to emissions. In fact we DO NOT anticipate any significant emissions of any kind. MANAGEMENT The principals are uniquely qualified to nurture this opportunity, and we will seek legal advice and the advice of external consultants to assist in management decisions and other decisions requiring specialized expertise. Our near-term business objective is to proceed with our product development and to operate at a minimum loss until the business reaches breakeven sales, which is projected to occur in the Summer of 2008. So as not to jeopardize cash flow during the emergence of the business, the principals will forego salaries from the company over the next 18 months. We will also work at home, subcontract manufacturing and production rather than invest in plant and equipment, emphasize internet marketing and solicit investors via the internet and SEC Regulation-A at some later date. VISION MANDATE Within two years we plan to develop a successful domestic android capable of performing common household chores without supervision in a manner very similar to the way humans perform the same chores. MILESTONES We have made good progress over the past 30 years, as follows. o Successfully marketed Theatrical Androids o Completed development of our initial products. o Produced Theatrical Road Shows o Exibited at Trade Shows o Designed, built and sold enterprise telecommunications systems o Arranged for subcontractors to manufacture sub components of our products. o Served as D.O.D. contractor on several aerospace projects. o Became a pioneer in Internet Web Site Development o Set up electronic re-manufacturing facilities o Taught Robotics and Electronics o Supercomputer research and development. o Alternate Energy o Biomedical Manufacturing Support o Negotiated with Government Entities o We are now planning to implement the following steps: o Complete the final phases of product development and advance immediately into the publicity phase of our marketing plan. o Augment our team of quality people. o Ramp-up manufacturing and produce sufficient inventory to meet initial orders and anticipated demand resulting from our planned marketing activities. o Aggressively develop sales via a network of internet marketing. o Exhibit the android at robotics conferences and o Get signed contracts from our existing list of interested customers. o Generate sales through the use of direct response marketing and our existing database of prospective customers. Within the next 18 months we are planning to: o Launch several new products as listed above. o help popularize androids and generate sales. XXXXXXXXXXXXXX FINANCIAL HISTORY & OUTLOOK The financial investment and personal labor the principals have invested in the business during the past four years have directly contributed to the present opportunity. Since the spring of 2001, we have operated at a small loss funded entirely by capital invested by the owners. Total investment by the principals before 2005 was about $100,000 plus countless hours of labor. SUMMARY OF FINANCIAL PROJECTIONS: 2004 2005 2006 2007 2008 Net sales $24000 $100,000 $1,000,000 $5,000,000 $10,000,000 Gross profit $12000 $30,000 $300,000 $1,500,000 $3,000,000 Gross margin 50% 30% 30% 30% 30% Net income after tax $12000 $25,500 $180,000 $975,000 $1,800,000 Profit margin after tax - 25.5% 18% 19.5% 18% Assets $130,000 $500,000 $1,000,000 $2,000,000 $4,000,000 Equity $50,000 $400,000 $800,000 $1,600,000 $3,200,000 (exclusive of intellectual property) Return on equity - 6.375% 22.5% 60.9% 56.25% Return on assets - 5.1% 18% 48.75% 45% Debt-to-Equity Ratio 0 1 : 4 1 : 4 1 : 4 1 : 4 Debt Ratio 0 20% 20% 20% 20% USE OF FUNDS: ($500,000) Professional fees, consultants $100,000 Marketing campaign for launch $25,000 Working capital (incl. cash reserve) $125,000 Plant and equipment $250,000 Total $500,000 Our most likely case projections describe a vigorous growth business from which the investor can quickly derive excellent returns. The initial infusion of $500,000, assumed from the first month of 2005, is based on 500,000 shares of common stock at $1 per share, which represents about 95% of assets exclusive of intellectual property. The infusion includes working capital and a reserve to meet unexpected demands on cash and maintain some flexibility. The principals are confident that these funds are adequate for the business to reach positive cash flow in the second quarter of 2005 and operate at a profit from that point forward. MANAGEMENT & OPERATIONS MANAGEMENT PHILOSOPHY The principals believe that, next to our customers, our intellectual property is our most valuable asset. Hence, protecting our intellectual property will be a top priority for our management team and every employee or strategic partner of Global. We intend to employ a patent attorney at the earliest opportunity. We will share technical information in "Quality Circles." Groups consisting of management, staff, strategic partners will meet regularly to review operations and discuss ways to improve the quality of our current products and services; develop new products and services; develop our manufacturing, production, and delivery processes; control costs; improve relationships with suppliers, distributors, dealers, and with our customers. We believe that our information-integrated operation will result in the following benefits to the company: o Highly involved and motivated people; minimum staff turnover. o Maximum productivity and cost efficiency. o Maximum inventory and receivables turnover o Positive cash flow o High product quality. o High customer satisfaction. o Maximum profitability. MANAGEMENT TEAM Robert Colee has excellent managerial and technical skills. Robert R. Colee, President & CEO Mr. Colee holds a degree in Engineering. He has over 30 years experience in computer programming and in a variety of related subjects. He is familiar with several operating systems and computer platforms. Mr. Colee has researched and developed the "Global Robot" website and many of our related over the past seven years. He is familiar with many of the projects which are being developed around the world and knows their strengths and weaknesses. Anne Colee, Vice President, Personnel Mgr. Ms. Colee holds an AA in English and Psychlogy Ms. Colee has performed various functions in Global, the company that she founded with Mr. Colee in 1990, These functions have included but have not been limited to: Corporate Secretary, Personnel Mgr, Store Mgr and bookkeeper. PROFESSIONAL ADVISORS To help us make the best management, marketing and legal decisions, we will seek expert advice from professional advisors as follows. Management Consultant Name: Address: Phone: Robotics Consultant Name: Address: Phone: Financial Consultant Name: Address: Phone: Marketing Consultant Name: To be determined. Address: Phone: Legal Counsel Name: To be determined. Address: Phone: Compensation for these consultants will be on a hourly basis. STRATEGIC PARTNERS We plan to operate, at least initially in strategic partnerships with service companies, consultants and subcontractors in order to reduce our product development time and costs. We will also sell franchises in order to expand our sales force at low cost and to help to sell our androids. Four principles will guide our strategic partnerships. 1. Trust. In addition to contributing physical and human resources, each partner will contribute knowledge and information to the venture. To eliminate constraints, all partners will sign non-disclosure and non-circumvention agreements. 2. Information-Integration. A feature of our partnerships will be network communications and Quality Circles. Partners will meet regularly to measure progress and to help develop products and to improve our processes. 3, "High Product Quality." We will establish very high standards on all goods and services contributed by partners as well as on promptness of delivery. Pursuing perfection will reduce rejects, save time and directly impact customer satisfaction. 4. Customer sensitivity. We will regularly canvas our customers for suggestions of ways to improve our products and services. And we will also ask them for suggestions for new products and services which they would like to acquire. SOME OF OUR PARTNERS ARE: Name of company: Contact: Address: Phone: Contribution: . Terms of arrangement: project basis. Name of company: Address: Contact: Phone: Contribution: Terms of arrangement: project basis. Name of company: Contact: Address: Phone: Contribution: manufacturing capabilities. Terms of arrangement: project basis. TABLE OF ORGANIZATION Some of the company's key posts have been filled. Those remaining are so indicated in the following table. Based on our business-development plans, these posts will need to be filled on the dates indicated in the table. MANAGEMENT President and Chief Executive Officer Robert R. Colee Ownership: 100% Salary: $0 CEO TASKS: Gather, organize, and direct the use of any and all information that can advance the company's success in all areas of operations. Supervise product development. Chief Information Officer Robert Colee Salary: To be determined. CIO TASKS: Implement the successful evaluation, installation, integration, and maintenance of the company's information-gathering, -processing and communications network. Train management, staff, strategic partners, and customers in the use of our information technology. Vice President Public Affairs Salary: To be determined TASKS: Further the company's interests by keeping informed of all government and industry regulations affecting the company's operation. Stay in touch with regulating bodies and action groups. Work with lobbyists. Participate in industry association conferences. Keep abreast of all relevant journals, studies, and forecasts, both domestic and global. Chief Operating Officer Salary: $0 TASKS: Coordinate all aspects of operations: R&D, manufacturing, production, distribution, sales, customer service. MARKETING Vice President Manufacturing Salary: $0 TASKS: Coordinate and supervise all aspects of the manufacturing and/or production process: plant layout, work cell design, materials sourcing, handling and just-in-time supply. Train work teams and integrate all human and technological aspects of manufacturing and/or production. Set work schedules and manage quality control. MONEY Treasurer and Chief Financial Officer Salary: $0 CFO TASKS: Manage the company's financial affairs including inventory control and cash management. Set up accounting and billing procedures. Continuously track financial progress and update financial forecasts and budgets. Make sure we have the proper insurance coverage at the best price. CONSULTING STAFF We currently have staff consultants. Consulting Electrical Engineer: Associate in Telecommunications, and Bachelor of Science in Electrical Engineering. He has over 20 years experience in business and manufacturing. He has lots of valuable contacts in industry. He is an expert at designing and building PC boards. He is also very good at programming low level I/O interface routines. Consulting Robotics Engineer: Colee is a self educated robotics engineer. He has over 30 years experience building robots and specifically androids. Mr. Colee is also a very capable electrical engineer. He is working on a cheap absolute position sensor unit which we will be using on our robots to measure cylinder positions. He is an expert at micro-controllers and programming them. He is familiar with many programming languages and operating systems such as DOS, Windows, ECOS, & Linux. . Other staff Initially, we will need a staff of four people to support our operation. Staff will be expanded only as justified by growth. Staff will be remunerated on a salary plus stock options basis. Stock options are intended to reduce current salary costs and help to optimize productivity. PROJECTED STAFF STRENGTH PER YEAR 2006 2007 2008 2009 2010 Attorney 1 1 2 4 8 Engineer 1 1 2 2 4 Programmers 2 2 4 8 16 Staff payroll $90K $220K $440K $880K $1756K SALES FORCE Sales to people will be handled directly by our management team. The following table shows our projected sales force strength for five years. Sales personnel will be remunerated on the basis of base salary plus commission plus stock options. PROJECTED SALES FORCE STRENGTH PER YEAR 2006 2007 2008 2009 0 8 16 32 64 (no salary) Average commission $0 $2K $2K $2K $2K (per unit) Service personnel 2 4 16 32 64 (hourly as required) Average salary $30/hr $33/hr $36/hr $39/hr $42/hr Field personnel will use their own cars instead of company-leased cars. Total projected payroll for management, operations, and sales 2006 2007 2008 2009 2010 Management payroll $50K $50K $100K $150K $200K Staff payroll $90K $220K $440K $880K $1756K Payroll taxes and benefits are estimated at 15%. Annual salary raises are estimated at 5% per year. OPERATION & PRODUCTION Consistent with our management philosophy, Global Robotics will operate with a flat, flexible structure. Strategic decisions will be made by the management team with the assistance of our professional advisors and strategic partners. Emphasis will be on marketing, which includes product development and production and manufacturing (our manufacturing plan is detailed at the end of Section II). Day-to-day decisions will be made by the individuals responsible for our marketing operation, which integrates the following activities: 1. Product Development (R&D) o Design packaging, merchandising and promotional materials. o Identify reliable sources of supply for components. o Set up just-in-time delivery schedules with suppliers. o Design work cells for manufacturing, including selection of production equipment o Determine production cycles to meet market demand. 2. Production & Manufacturing: o Purchase components. o Hire sales staff o Train sales staff o Manufacture products to specifications provided by R&D. o Prepare to distribute our products to the showrooms 3. Order Fulfillment: o Design and implement sales, merchandising and promotions strategies and campaigns. o Develop sales to franchisees and end users. o Develop and implement customer service and aftercare programs. o Track customer satisfaction and feed information to R&D. 4. Total Quality Control: o Establish zero-defect standards for all goods and services. o Establish achievable just-in-time schedules with suppliers. o Design and implement training programs to facilitate quick product repairs. o Develop diagnostic systems for locating and eliminating problems in our robots.. o Continuously monitor customer satisfaction and recommend improvements to product quality, manufacturing proesses, and customer service. MARKETING ANDROIDS Nanndroid will listen to your commands and do what you ask it to do - if it can (and within certain limitations). The android will speak to you in English (or several other languages). Nanndroid is capable of many of the same muscle actions which all (normal) humans can perform. android is intended to function as a wonderful surrogate babysitter/ 24 hour a day security guard. It doesn't need to sleep like we do. It will also be capable of calling the police in an emergency or the fire department in case of fire. MARKET NICHE (THE CUSTOMER) Our consumer market fits the following profile. DEMOGRAPHIC INDICATORS: SEX: either but females may tend to buy more. AGE: adults OCCUPATION: any occupation INCOME: middle income and up. EDUCATION: better educated. MARITAL STATUS: any - but may be more popular with single head of households. HOUSEHOLD: any - but more likely as number of children increases. DWELLING: any except low income housing. NEIGHBORHOOD: any FAMILY ROLE: decision-maker or head of household PSYCHOGRAPHIC INDICATORS: ATTITUDE/ PERSONALITY: anyone who needs more security for their family. MOTIVATION TO BUY: android will give you more security for your home. VALUES: anyone who longs to feel that their family is really protected. POLITICS: any ENVIRONMENTAL CONSCIOUSNESS: very low environmental impact WORK ETHIC: busy, security concious lifestyle. CHARACTER: willing to try out new high-tech products. SOCIOGRAPHIC INDICATORS: ASSOCIATIONS: nearly any. RECREATION: those who are more security conscious should tend to be more likely to buy. HOBBIES: those who are more security conscious should tend to be more likely to buy. BUSINESS TRAVEL: those who travel more should be more likely to buy because of the security aspects. DRIVES: higher income seems more likely to buy. Our typical customer can be characterized as follows: o trendy, middle to upper-middle-income urban and suburban security concious individuals PROSPECTIVE CUSTOMERS: Global Robotics will begin to close sales among the following prospects. PROSPECT LIST: A. B. C. D. E. you? MARKET & COMPETITIVE ANAYSIS Our perceived market (for androids) is based on several factors: the very real need for personal assistants in the home (or apartment), the growing popularity of robots around the world, and the popularization of androids by various media including movies and the internet. According to the Japan Robot Association, health care robots will reach sales of $250 million per year by 2005 and $1 billion per year by 2010. Japan sold $5.7 billion worth of industrial robots in 2000 of which $3 billion were exported. Japan has over 4500 registered robot engineers. Since Japan accounts for about 50% of all robot sales, we can assume the world market for industrial robots was over $10 billion in 2000. The android market is currently extremely limited. Only Honda motor company has an android which can walk very well. But, their android, Asimo, has very limited use as a personal assistant because the functionality of its hands is very low. In fact, critics have called Asimo "the most expensive light-switch flipper ever built". However, IBM's main office in Tokyo has reportedly leased one to roam its main lobby for the not insignificant sum of $166,000 per year. COMPETITOR PRODUCT PRICE USE Honda Motor Co. Asimo $166,000 (lease) Promotions TMSUK TMSUK - 4 $45,000 limited assistance Fujitsu Corp. HOAP-1 $41,000 toy or research Sony SDR-4X $40,000?? entertainment NEC Papero not for sale entertainment Kitano Sym Sys Pino $48,000 research Morph ??? toy DISTRIBUTION Currently sales are so limited that you must contact each manufacturer directly to purchase a unit. COMPETITIVE COMPARISON CHART to customers 2)can understand speech 3)has sense of touch 4)interface to internet 5)can print data for customer Price $25,000 - $30,000 Rental $166,000/yr $45,000 R&D spending $100,000?? $100,000,000?? ??? Freq of follow-ons two years 18 months 2 years? Brand awareness low high low Internet connected yes no no Financial resources low high ?? Production costs low high ?? HOW WE CAN COMPETE No doubt many readers will be wondering how we think we can compete against the likes of Honda, Sony, NEC, Fujitsu, and Toyota or the big universities like Waseda University, Tokyo Institute of Technology and Massachusetts Institute of Technology. The short answer is we have different goals and plan to use different approaches. The long answers are below: 1. Autonomy. Honda has spent millions to develop a short-time autonomous android. We have decided to begin with a tethered android and follow with an autonomous one later when we can finance its development. Sony, NEC, and Fujitsu all have developed small androids which are not suitable as household helpers. The universities are not trying to build anything marketable. 2. Muscle actions (referred to as degrees of freedom = DOF). None of the above manufacturers have more than 40 DOF. We believe this is why they have had so much trouble making their androids walk. Their androids are barely capable of it due to their limited muscle actions. Imagine trying to walk without using your hips. 3. Hands. Hondas Asimo can do almost nothing with its hands. This makes it useless as a household helper. The others are not much better. We plan to emphasize the hands and provide useful working hands with 21 DOF each. 4. Programming language. We plan to program our android in English. This will give us the power of the English language. We claim there is nothing you cannot describe in English. It is self-documenting and modifiable by anybody - not just highly trained programmers - which means that each user can modify their android's behavior as they wish (except for certain areas which will be protected). 5. Bureaucracy. We believe that large companies get bogged down in committee meetings and lengthy decision making processes which greatly impede progress. From many years of experience in American business I can tell you that none of the companies I worked for listened to the workers. The managers all thought they had all the answers. I have seen numerous reports about Japanese businesses also being very unappreciative of inventors in their ranks. NASA has no interest in my spaceship propulsion system in spite of the fact that it is far superior to rockets. My propulsion system can carry a manned mission to Mars in 5 weeks or less and NASA's rockets take 8 months. 6. Internet. We plan to interface our android to the internet to allow it to search the world for answers to their owner's questions or to provide their owners with service. I have seen no mention of others planning to do the same. 7. Artificial Intelligence. We plan to use as many different approaches as we can think of (contrary to the plans of several of our competitors). We will use: fuzzy logic, neural networks, databases, internet search engines, propositional calculus, and predicate logic. POSITIONING Our Nicki android can be differentiated in the marketplace on the basis of physical capabilities and a high level of artificial intelligence. Our unique positioning will be Nick's vastly superior capabilities and intelligence. Our android has 111 degrees of freedom (this corresponds to 222 muscles) whereas the highest previous count of degrees of freedom was 52 - for the "Wendy" project at Waseda University, Tokyo, Japan. PRICING Global pricing strategy satisfies the following prerequisites: o Optimize the perceived value of androids, thus fostering market acceptance o Ensure maximum gross margin. o Foster high volume sales. o Keep manufacturing costs low. Our pricing structure, shown in the following table, is based on the cost of manufacture of each product. Current Product Ave. Unit Price Touch Sensor Board $595 Animatronic/Android Eyes $750 Gyro/Accelerometer Board $695 Planned Product Timeframe Est. Unit Price Complete Android Head Fall 2005 $10000 Natural Language Processor Fall 2005 $200 Android Hands Summer 2005 $2500 Android Knowledge Base SW Spring 2006 $300 Fully functional android Spring 2006 $35000 Retail pricing will be approximately three times manufacturing cost and wholesale pricing will be approximately twice the manufacturing cost. Our average gross retail margin in 2004 is estimated at 60% and gross wholesale margin is estimated at 30%. Wholesale pricing will be available at very low volume due to the high cost of our products. Our selling price will not include S&H. This policy is standard practice in most industries. Hence, our policy will be consistent with the customer's expectations. We are confident that our pricing strategy is realistic, for the following reasons: o No other companies offer similar products to ours and therefore there is no pricing precedent. o Competitors' prices are far higher for a lower quality product. o We have received strong support for our product from prospective customers. PACKAGING We plan to offer our customers the option of a customized face. . Our manufacturing associate, will handle the manufacturing of the customized heads. RETAIL OUTLET STRATEGY We plan to open a small number of showrooms where customers can observe our androids and even talk with them. These showrooms will be in major cities such as Atlanta & New York, . MEDIA Customers will be attracted to our showrooms by media publicity and public appearances by our robots. PHYSICAL The floor plan will be designed for personal contact between our robots and the customers. Our robots will talk with the customers and explain what they can do for them. The sales personnel will simply sign up the customers. PEOPLE The showrooms will have several sales personnel available to assist customers and to sign contracts for delivery and installation of the androids. SALES AND DISTRIBUTION STRATEGY SALES THROUGH A NETWORK OF PEOPLE Global Robotics Robot Farm plans to organize an international network. We plan to attract candidates at trade shows and via a media campaign. This will include marketing support, materials and advertising support, brochures, and a functional android for display. We estimate that approximately 80% of Global Robots sales will be through the internet.] [People will learn about Global Robots as follows: o Direct internet marketing o At trade shows o Media publicity o Personal appearances] [We will provide people with including brochures, videos, functional android fully capable of doing her own sales pitch. We will provide technical training to distributors and institute customer support programs which will be actively promoted in advertising.] DIRECT INTERNET SALES TO END USERS We estimate that approximately 80% of Global Robot sales will be direct to end users. These customers will be reached over the internet. Prospects will learn about Global Robots as follows: o Reading information on our sites. o Internet email sales campaign. o We will exhibit at trade shows in the USA & abroad. DIRECT SALES Direct sales out of our own showrooms and from trade shows is expected to account for 5% of revenue. Consumers will learn about us as follows: o Media publicity o Direct mailings o Personal appearances. o Brochures picked up by walk-in customers. MARKET DEVELOPMENT STRATEGY Our marketing scope encompasses primarily the economically advanced countries. However, we expect limited sales in even the poorest countries. We plan to develop the market in stages. The response in each of the introductory areas will determine how fast we expand into the surrounding areas. MARKET DEVELOPMENT SCHEDULE 2006 2007 2008 2009 Introductory showrooms x x x x Advanced countries franchise outlets x x x x Developing countries franchise outlets x x x Introduction of a larger male android x x MARKET ROLLOUT We plan to introduce various of our robots at technology conferences EXPORT MARKETS Our research indicates that sales in export markets identified in the following table could account for as much as 60% of our total sales within 18 months. We have targeted these markets on the basis of their historical interest in robots. EXPORT ESTIMATED ANNUAL SALES PRINCIPAL MARKET IN PRODUCT CATEGORY LANGUAGE Japan 40% Japanese Germany 10% German United Kingdom 10% English To develop these markets, we plan to open showrooms, form alliances with foreign companies, and sign up franchisees in these countries. We plan to enter these export markets in 2008. CUSTOMER SERVICE STRATEGY Global Robots most valuable asset is our customers. We are pledged to surpass the customers' expectations for quality of service. ORDER PROCESSING To ensure fast processing of orders, we plan to sell to customers directly over the internet as well as from showrooms and franchisee outlets. The result will be faster service, enhanced value and more satisfied customers. Real time electronic accounting will speed collections of accounts receivable. Due to the high cost of our androids, we will be offering our customers financing arrangements. SHIPPING Shipping will be via first class mail or parcel post for small products and via UPS for our androids. Our selling price will not include shipping. This policy is standard practice in many industries. There will be special teams assigned to install and train actual customers in the use of their android. INVENTORY We believe that our androids will be so unique in the marketplace that we will have difficulty keeping up with demand. We plan to distribute our initial production to various showrooms to promote sales and satisfy franchise agreements. RETURNS AND ADJUSTMENTS Our industry has no standard practice with respect to returns and adjustments. Our policy will be as follows. We will unconditionally refund purchase price less S&H to any original purchaser for a period of one year should the customer be dissatisfied with their android. MARKET RESEARCH & PRODUCT DEVELOPMENT Global Robotics is committed to a program of ongoing improvement to our products. Our research and development strategy integrates the following activities. 1. Information Gathering o We will rely on customer feedback to learn what features or improvements the customer wants. Based on this information, we will continually improve our products so we can introduce the right follow-ons at the right times and reduce the risk of substitute products cutting into our market share. 2. Development o Design and test new concepts and features. o Conduct focus group research to verify acceptance of Androids and promotional strategies. o Determine production cycles to meet market demand. 3. Marketing o Design and implement sales, merchandising and communications strategies and campaigns. o Develop and implement customer service and aftercare programs. 4. Quality Control: o Establish zero-defect standards for all goods or services purchased for production. o Establish zero-defect standards for all goods or services produced. o Design and implement training programs for sales and customer service staff. MARKETING TASK FORCE All members of the staff will participate in the promotion and marketing of our androids. CRITICAL PATH The following tasks have been identified as critical to the introduction of our android as planned. 1. Complete the development of android subsystems (products) listed above. 2. Complete a full Destiny2 android. 3. Prepare franchise agreements, brochures, videos, and other sales materials. 4. Prepare brochures, videos, and other sales materials for our grand introductory appearance. 5. Sign up franchisees. 6. Produce limited quantities of androids for franchisees and showrooms. 7. Develop production facilities. MANUFACTURING Uniqueness of the android business The android business is unique in that OUR PRODUCT CAN MANUFACTURE ITSELF. This has never happened before in history. This unique position will enable us to keep our manufacturing costs very low. We will use subcontractors for manufacturing as many subassemblies as possible. We estimate that 75% of the components of our android can be manufactured by outside vendors. The following is a list of components, suppliers, and costs which would constitute one android. COMPONENT EST. COST SUPPLIER(S) Computers $3000 HP, Dell, Compac, Nucleus1 Pneumatic cylinders $500 Clippard Inst. Labs, Fesco Pneumatic Valves $10000 Dynamco Inc., Fesco Hydraulic Servo-Valves $5000 Android World Touch Sensor Boards $1000 Android World Force Sensing Resistors $1000 Interlink Electronics Gyro/Accelerometer Boards $500 Android World Video cameras $1000 Micro Video Products, SuperCircuits. Servo motors $500 Hobby People Controllers & Other boards $1000 Scott Edwards Elect., Imagenation Inc. Silicone products $500 Circle K Products, Burman Industries Miscellaneous hardware $1000 various sources Proprietary components $2000 Android World --------- $27,000 Androids will actually assemble themselves. They will be positioned along an assembly line and each one will perform a limited number of tasks which will eventually result in the creation of other androids. MONEY Forecast : Income & Expense Our pro forma income statement for 2005 is shown below and projected for four years. Annual Summary 2005 est. 2006 2007 2008 2009 Net sales $20000 $100,000 $1,000,000 $5,000,000 $10,000,000 Cost of goods $10000 $70,000 $700,000 $3,500,000 $7,000,000 Gross profit $10000 $30,000 $300,000 $1,500,000 $3,000,000 Gross margin 50% 30% 30% 30% 30% Net income after tax $10000 $25,500 $180,000 $975,000 $1,800,000 Profit margin after tax - 25.5% 18% 19.5% 18% Assets $130,000 $500,000 $1,000,000 $2,000,000 $4,000,000 Equity #130,000 $400,000 $800,000 $1,600,000 $3,200,000 END OF BUSINESS PLAN Note: The Global Communications Group (DBA) "Global Robotics" business plan is not an offer or solicitation to buy or sell securities. The information contained on this website has been compiled from sources believed to be reliable, but its accuracy is not guaranteed. This is not a solicitation to buy or sell securities and does not give investment recommendations. This website may not be construed as investment advice. Investing in securities is speculative and carries a high degree of risk. Past performance does not guarantee future results. Independently investigate and fully understand all risks before making any investment We are breadboarding various computer parts, to see how these these parts can be made to fit into the robots anatomy. ibm x box Improved Motorized Control Systems - Text to Speech - Voice Recognition with voice prompts not human operator - Artificial Intelligence - Robot Vision - Optics - Infrared Sensors - Wireless Telemetry - Internet Access - Mobility - Linking w/ Supercomputer for greater intelligence - Robot Training Programs - Tactile feelings via hand manipulators - Latex etc, skins - Incorporating flesh feeling skins "Human" core Body temp Incorporate the latest in nanomolecular technology & quantam computing as they become available ____________________________________________________________________________________ 12:;<JKLMNOmn 34Z[\]^wxy  45V]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]8VWde|}&'34JKabklvw$%-.89P]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]8PQWXabijvw  +,EFWXablm   + , - . / A B C P ]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]8P Q R % & Z [ | } ~ $ % V W  ] ^ < = r s ]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]8 ;<   56z{BC  FGDE]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]c]c]c]^c]^c]^c]c]^c]^]^]]]]]]]]]]]]3BCDde=>QRijk567K]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]8KLM9:;< !"uv"#UV>?de]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]812gh@Auv$%XYwxy    0 1 a b j k &!]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]8&!'!G!H!I!|!}!!!!!!!!!""-"."d"e"}"~"""""##=#>#t#u#######*$+$N$O$$$$$$$$$ % %&%'%]%^%]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]8^%%%%%%%&&,&-&c&d&&&&&&&'''/'0'L'M'N''''''''''''''((F(G(h(i((((((((());)]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]8;)<)=)j)k)))))))/*0*8*9*:*m*n******+++7+8+m+n+++++++++,,,C,D,m,n,,,,,--G-H-w-x---]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]8---..1.2.h.i......////H/I///////////00O0P0000000000/101]1^1_11111111+2,2]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]8,2Z2[22222222222222233G3H3}3~33333333333,4-4^4_444444444 5 555+5,5^5_5h5i555]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]85555566+6,6N6O6t6u6w6x666666677+7,7Q7R77777777777883848e8f88888888888$9%9&9S9]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]8S9T99999999999999999::I:J:z:{::::::::.;/;b;c;d;;;;;;;; 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