Directive Communication™ colored brain technology can be used to determine core genetic competencies as well as environmentally attained “Brain Flexibility” through the CBCI (colored brain communication inventory) tool. This foundation of understanding is used by leaders to motivate staff by more easily satisfying each individuals core needs including security,
significance,growth, and connection. But this is not enough. To enroll others to the cause of creating a fulfilling environment to maximize innovation and productivity, we must also understand how each people fill their basic human needs in a work and personal environment. Then and only then can we build the army that will revolutionize our organization. And the heart of this motivation, of any action or lack of action is the meaning we associate to these eight basic human needs, but we will leave that for part 2 of this article.

Part One: << | 1 | 2 | 3 | 4 | >>
Part Two: 1 | 2 | 3