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You
are here: carmazzi.net > Programs
& Workshops >
Corporate Revolution > Revolutions
for Organizational Brand Alignment |
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.: Corporate
Training |
 Companies
spend millions on developing their brands yet often don't support
that investment by aligning their people to communicate their brand
image. EVERY experience a customer has that out of their brand expectations
can cost the company hundred or even millions (depending on the nature
of operation) of dollars.
This program provides a cost effective solution for more productive communication and congruency that make the difference in the ultimate credibility of the company and its products. Brand Congruency increases brand trust and loyalty to yield higher profitability. The ability to effectively influence multiple levels of personnel to establish a "Brand Paradigm" within the company breaks the barriers that limit productivity, sales convertibility, and quality. Developing a company's communicative cohesiveness in line with the promise of its Brand, and acceptance of change can be influenced through "Directive Communication". The results will be enthusiastic personnel with healthy rapport skills that will elevate levels of confidence and brand congruency. Arthur F. Carmazzi has come up with a two full day Directive Communication based workshop that gives a comprehensive overview and transfers substantial usable skills and influence a more useful perspective. The interactive workshop will be focusing on brand emphasized leadership and will include psychological approaches to customer service and marketing, Brand emphasized culturing techniques and a better understanding of how to maintain employee motivation to act, think and feel brand identity.
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