Arthur F. Carmazzi has 19 years experience specializing in psychological approaches to persuasion and culture transformation within organizations. He is a renowned speaker in the Asian Region and is the principle founder of the “Directive Communication” discipline. Arthur has advanced the Corporate Training industry with innovative experiential techniques that have been acknowledged by some of the world’s greatest organizations. He is the bestselling co-author of “The 6 Dimensions of Top Achievers”, and the author of “Identity Intelligence”.

Arthur is the developer of the CBCI (Colored Brain Communication Inventory) profiling tools used for “Psycho-Productivity” management. This tool has been implemented across a variety of HR and Leadership disciplines by numerous multinationals to generate greater efficiency of human capital.

Arthur’s current area of concentration is in the creation of highly productive service cultures. His work in applying the Directive Communication discipline to organizations has enhanced departments in Multinational as well as local companies through attitude enrichment as it relates to productivity, leadership, and customer service. Using psychology to inspire ownership within the individual, team, and organization, Arthur has been able to set the emotional and decision-making base for optimizing people skills, enabling organizations the ability to specifically and positively direct enthusiasm and action for the company’s brand values and mission.

As the former Regional Director for the Grail Corporation (Asia), a US based consulting firm, he discovered that having skills and strategy were not enough to really change the course of an organization. And even when consulting strategies were put in place, they just took too long to really make the difference. So using his background in Psychology, he was able to make distinctions and design strategies that created lightning fast attitude changes within his own staff and those of its clients. Grail made a difference in the profitability of organizations like Samsung Electronics, Samsung Engineering, Kodak (Korea), Hansol Jeji, Shinyong group, and the Paradise group

Arthur currently works with multinationals like Nestle, Guinness, Merrill Lynch, Maybank, Singapore Telecom, Bloomberg, Mediacorp, Citibank, Bristol Myer… and the list goes on. He has worked for the Singapore, Malaysian and Korean Governments and is regularly sought after as a guest on talk shows, radio, and has been written up as “One of Asia’s best business speakers” by the Singapore Straits.