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Launched in 2001, Flower, Kenzo's newest scent, is a soft floral with hints of violet, vanilla and rose, uniquely packaged in poppy-embossed bottles. Flower is a contemporary fragrance for the modern, city woman who looks to nature for inspiration and renewal.

Kenzo uses the vivacious red poppy as his symbol of optimism and poetry in the urban landscape. Created for Kenzo by renowned perfumer Morillas Alberto, Flower by Kenzo brings us the designer's imagined scent of the red poppy, a flower that doesn?t have a natural scent of its own, but symbolizes force of expression and vital energy. A pure, sensual, floral fragrance.

The concept of a flower in the city has been taken further in the design of the packaging. The bottle celebrates the union of flower and city, its design being inspired by contemporary architecture and the sleek lines of modern skyscrapers. There is not only one bottle for this fragrance, but three, each with a different orientation enclosing a single red poppy, in varying stages of blossoming into a full flower.