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Formal / symmetrical balance – Elements on one
side of the design are similar to those on the other. |
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Informal / Asymmetrical balance – Sides are
different but still look balanced. |
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The feeling of unity created when all parts of
an image relate well with each
other. |
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Ex: human body – head compared to the rest of
the body. |
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One or more elements of design used repeatedly
to create a feeling of organized movement. |
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Variety keeps rhythm exciting and active. |
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Rhythm creates a mood. |
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The use of differing elements creating vitality
and interest. |
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Can be created by differing line, type faces,
colors, spatial relationships, directions, etc. |
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Ex: Black Vs. White |
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The feeling of harmony between all parts of the
art work, creating a sense of completeness. |
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Notes