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YOUR SHOWMANSHIP CAMPAIGN
ARNOLD is a screamingly funny motion
picture - the kind of audience
Strong selling will bring outstanding
returns. In Panama City, Florida, ARNOLD achieved a 1st
week gross of $7,792 ("Willard" earned $3,400
opening week at the same situation). In a Sioux City,
Iowa and South
The key to the ARNOLD success story
lies in the TV and radio spots and
"Arnold is a scream" - that key copy line, the
TV. The TV
spots, a 60 and 30, should be the focus of most campaigns
as they are sure-fire interest builders, promising the
hilariously off-beat story
RADIO. A 30,
keyed to the ARNOLD title song and conveying the unique
TRAILER AND CROSS-PLUG.
Available from NSS (Remember, the X-plug is free if you
have a contract or spot booking with NSS). The trailer is
Give the trailer and X-plugs the
widest possible exposure for as long as
ARNOLD is the sort of title that lends itself to local
Consider offering free admission
opening day to anyone with identification
NEW POSTERS AND ACCESSORIES. 1-Sheet, 30x40, 40x60B, 14x36B, 22x28B, 11x14 and 8x10 color stills, b&w B set (8x10) stills, high rise standee, order from National Screen Service.
Thunder, fog, lightning and gloom hang menacingly over the Llewelyn family graveyard as caretaker Jonesy (BEN WRIGHT) prepares to admit another body. Suddenly the funereal atmosphere is shattered by the sound of the wedding march and the gay banter of a group of celebrants.
Into the graveyard comes the radiant bride, Karen (STELLA STEVENS) and the marriage party. They proceed directly to the cemetary chapel where the corpse of Arnold Llewelyn (NORMAN STUART) awaits the ceremony that will wed his body to the lovely Karen. The minister (VICTOR BUONO) officiates nervously, aware that Arnold's first wife, the widow Jocelyn (SHANI WALLIS), is looking on with disapproval.
The party adjourns to the Llewelyn mansion where Arnold, propped up in the drawing room, and his bride will honeymoon after the reading of the will. As family attorney Douglas Whitehead (PATRIC KNOWLES) begins, he is interrupted by the disembodied voice of Arnold speaking, apparently, from a tape recording.
His beloved sister, Hester (ELSA LANCHESTER), he says, will receive the mansion and a comfortable income.
Robert (RODDY McDOWALL), Arnold's playboy brother, is willed a pittance, while widow Jocelyn, who refused Arnold a divorce in his lifetime, is given the family Rolls Royce to help speed her departure.
Karen is to receive the balance of the bountiful estate, including a fortune in hidden gold, on the stipulation that she live always with Arnold at her side.
Only scatterbrained Hester appears happy with the bequest. Jocelyn vows that she will contest the document and Whitehead's assistant, Evan Lyons (FARLEY GRANGER), the widow's secret lover, agrees to help her. That evening, however, Jocelyn applies too astringent a beauty cream - a wrinkle remover that takes with it all the flesh, leaving only the skull.
Meanwhile, Karen and Robert are interrupted in their lovemaking by the delivery of a tape cartridge of Arnold's voice accusing the brother of coveting his new bride. Karen, who now feels that Arnold knew she was interested only in his money, becomes hysterical with the fear that the dead groom is potting macabre revenge from beyond the grave.
The lovers flee to Robert's apartment. Again their lovemaking is interrupted when a lightning flash reveals Arnold's grinning corpse observing them from a chair. There is fresh mud on his shoes.
After Jocelyn's funeral, Robert decides to change into something more comfortable - one of Arnold's velvet suits. It seems a bit tight...it gets tighter and crushes him to death.
Whitehead comes to Karen's aid, promising to break Arnold's will on condition that he receive half of Karen's estate...and Karen. Reluctantly she agrees and Whitehead unwittingly signs his death warrant. A few hours later his remains are dragged in by the family cat, leaving Constable Hooks (BERNARD FOX) to lament the coincidences that are decimating the Llewelyn family and their friends. Soon only Karen and Hester, with the ever present Arnold, remain to solve mysteries that - like the corpses - continue to mount.
ARNOLD, the screamingly funny motion picture about a
corpse suspected of committing eight murders in an effort
to prove that you can take it (and
them) with you, opens
One of the year's brightest casts joins in spirited force for BCP Production's ARNOLD, the mystery comedy that follows a loving couple from their wedding in a cemetary crypt - where Arnold, the late groom, is in repose - and on to a very deadly honeymoon in which the bride begins to realize that the dead man she married is, positively, the living end.
Sultry Stella Stevens, in her first motion picture appearance since achieving broad critical and audience acclaim for her performance as the wise-cracking trollop in "The Poseidon Adventure," plays the loving and much-loved bride in distress, while Roddy McDowall, Elsa lanchester, Shani Wallis, Farley Granger, Bernard Fox, John McGiver, Patric Knowles and Victor Buono, as the minister, are among those who, to varying degrees, offer solace and support.
It's all in frightful good spirits as tailored to the talents of the all-star cast by Jameson Brewer, the fightmaster who recently penned BCP's "Terror In The Wax Museum," and gagman John Fenton Murray, a veteran writer for The Marx Bros., Danny Kaye, Jerry Lewis and Phyllis Diller.
For Stella Stevens, her role as Karen Llewelyn in ARNOLD is certainly the most off-beat in a career that has been as varied as it has been distinguished. Starting off as a decorative sex symbol in movies like "Say One For Me" and "Lil Abner," she soon graduated to comedy roles in "The Courtship of Eddie's Father" and "The Nutty Professor" with Jerry Lewis. Stardom quickly followed with dramatic roles in John Cassavetes' "Too Late Blues," "Synanon" and "Rage," while she was able to combine her flair for both comedy and drama in Sam Peckinpah's "The Ballad Of Cable Hogue" and the phenomenally popular "The Poseidon Adventure."
Co-starring with sexy Stella, as he did in "The Poseidon Adventure." is Roddy McDowall who in that film had to admire the heroine from afar as the ill-fated busboy who helps lead survivors of a sunken ship to safety. In ARNOLD, however, Roddy gets closer to Stella - in fact, he becomes her lover in the role of a caddish playboy who seems interested in her inheritance as in her love. It's a distinct change of image for Roddy who began his career as a child actor in films like "How Green Was My Valley" and "Lassie Come Home" and has more recently been involved in character roles.
Equally at home in horror or comedy, but at her best when able to combine her talents for both genres, is the inimitable Elsa Lanchester who plays Hester, Arnold's eccentric sister. A veteran of more than 60 motion picture roles, Elsa has earned cinematic immortality with her portrayals in two classic horror films, "The Bride of Frankenstein" (in which she played the title role) and BCP's "Willard," and with her comedy playing in Walt Disney's "Mary Poppins."
Farley Granger, who starred for Alfred
Hitchcock in "Rope" and "Strangers On A
Train," returns to Hollywood movie-making after a
long hiatus on stage ("The King And I") and
in Italian films, most notably Visconti's "Senso," while Victor Buono continues in the horror tradition that began with his screen debut in "Whatever Happen To Baby Jane?"
Shani Wallis, the electrifying motion picture discovery of "Oliver" and the talented screamer in "Terror In The Wax Museum," gets the opportunity to sing the title song in ARNOLD, composed by George ("Picnic") Duning and producer Andrew J. Fenady, and also to scream most effectively in her role as Jocelyn, the late Arnold's ex-wife.
ARNOLD was produced by Andrew J. Fenady at the Paramount studios in Hollywood and directed by Georg Fenady. Charles A. Pratt served as executive producer for BCP Productions, a division of Cox Broadcasting Corporation. It is distributed by Cinerama Releasing.
STELLA STEVENS -- SEX SYMBOL WITH TALENT
For a gal who regards herself professionally as "primarily a sex symbol," the indisputably stunning Stella Stevens has had a remarkably diverse career. She has played unglamorous dope addicts and psychopaths, alluring femme fatales, empty-headed gold diggers and, once, even a nun to critical and public acclaim, but her role in BCP Productions' ARNOLD, a mystery comedy, is the strangest - and perhaps most challenging - of her career.
Sultry Stella is knocking 'em dead with laughter in ARNOLD as Karen Llewelyn, the lethal young lady who weds in a cemetary and honeymoons with a corpse while keeping intermittently alive her relations with a steady procession of lovers.
Stella regards the comic part of the deceased Arnold's active bride as one of her favorites. "I really got into the spirit, if that's the word, and enjoyed myself immensely," she says. "It certainly beats posing in a bathing suit."
Co-starring with Stella in ARNOLD is Roddy McDowall. The Andrew J. Fenady production was directed by Georg Fenady from a screenplay by Jameson Brewer and John Fenton Murray. Presented by BCP Productions, a service of Cox Broadcasting Corp., it is distributed by Cinerama Releasing.
RODDY McDOWALL: FINDING A NEW
MOVIE IMAGE IN "ARNOLD"
Nostalgists, who tend to think of Roddy McDowall as the wistful boy who was kind to horses and dogs in films like "My Friend Flicka" and "Lassie Come Home," and more comtemporary audiences identifying him mainly with his roles as a chimp in the popular "Planet Of The Apes" series will be in for a surprise when they see the veteran star as a charming but caddish playboy in his latest motion picture ARNOLD, the screamingly funny mystery comedy opening at the Theatre.
In ARNOLD, Roddy portrays a scoundrel who likes fine wines and expensive clothes and who will stop at nothing - but nothing - to win the love and, not so incidentally, the fortunes of sultry Stella Stevens.
The characterization offers him the first opportunity to be a romantic leading man with strictly dishonorable intentions, and Roddy relishes the challenge to his image. "I played so many appealing, heartwarming types for so long, I started to think I was really like that and roles like this help me to keep my sanity," he explains.
"That's why I jumped at the chance to play in all those 'Ape' films," says Roddy. "You couldn't tell if I was my usual wistful self under all that simian makeup."
Co-starring with Roddy and Stella Stevens in ARNOLD are Elsa Lanchester, Farley Granger, Shani Wallis, Victor Buono, John McGiver, Bernard Fox and Patric Knowles. The Andrew J. Fenady production was directed by Georg Fenady from a screenplay by Jameson Brewer and John Fenton Murray. A BCP presentation, a service of Cox Broadcasting Corp., it is distributed by Cinerama Releasing.
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