INSPIRED BY SUCCESS OF PARANORMAL ACTIVITY
According to Eugene Hernandez at indieWIRE, Paramount Pictures is expected to unveil a new micro-budget, grassroots-inclined division today called Insurge. Hernandez hears that Insurge, which is "emerging in the wake of the tremendous success of Paranormal Activity," will be lead by Amy Powell, who was instrumental in shepherding the success of that film. Insurge plans 10 films in its first year at $100,000 each. Somehow, Hernandez got a look at the website for the new division-- at the time of this post you're reading, insurgepictures.com directs back to the Paramount home page. However, according to Hernandez, the website asks, "Aren’t you tired of being fed the same movies wrapped in different paper? We want to find and distribute crazy, unpredictable, and hopefully awesome movies - movies that make you want to line up to see at your local theater with all your friends (and us). Movies that a big studio would never release because they’re too risky, too silly, and they don’t star Sandra Bullock.” The site states its intention to develop an online community that will have some input into the films and their promotion.