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~Welcome~
The MoneySwap News Ezine ~ Working for YOUR
success!
This is a 100% Opt-In newsletter publication. You are receiving it
because you have subscribed. Please use the link at the bottom of the
publication if you wish to be removed.
Publishers/Owners:
Teresa Patterson
Ellen Stooksbury
Today's Date: October 23, 2002
CURRENT NUMBER OF READERS: 1,991 and
growing!
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MoneySwap News Ads level the playing field for the small guy. We help
provide SOLUTIONS to high cost
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PUBLISHERS' COMMENTS:
Hi everyone,
We want to welcome all new subscribers... as always. Hope you enjoy this issue.
Because of our Halloween holiday, we are still offering 2 Special Solo Ads for the price of one (that's 2 solo ads for $10... or $5 each). This offer will be void after October 31st, so hurry and purchase one! It's a terrific deal.
Also, we're going to make paying for a Special Solo Ad a little easier for you... Previously, we only accepted payments (for this particular ad) to our E-bullion account. Many of you have complained that funding your e-bullion account is difficult. So we've decided to include E-gold as an alternative that we will accept payments for Special Solo Ads. However, you do not receive a free SharedProfit entry if you pay to our E-gold account (you ONLY get a free SharedProfit entry if you pay with the E-bullion option).
We have also decided AGAINST offering the 5-line ad package (which goes to many different ezines at
once) that we mentioned in our 7th issue. The reason for this is because some members feel $25 is too much to spend when they get their same 5-line ad out to many ezines for lower or free. ...We have to agree. You all keep that $25 in your pockets and just keep sending your 5-line ads to us through Afc Ads, E-Business Weekly, Essential Team, My Wizard Ads, and EzineAd.net. That sounds like the better deal.
We received an offer from the Snazzy Safelist owners and want to pass it on to you. I joined the safelist and really like it! People receive credits for reading your ads and you earn credits for reading theirs. You pay for each mailing with those earned credits.
Snazzy Safelist is also offering a great Special for members! Normally when
someone signs up to the Snazzy Safe List they get 2000 free credits... For a short time you can refer people to a special signup link and they will receive 10,000 instead.
http://www.snazzysafelist.com/cgi-bin/safe.cgi?cindilou
So sign up and get a great list and get 10,000 credits! :o)
That about covers any announcements we have for you today. Have a good rest of the week everybody... and we will be sending to you all again on November 6th.
Teresa and Ellen
**SPECIAL NOTE FROM ELLEN: November 2nd is my co-publisher's birthday... she'll be 35... so you all wish her a Happy Birthday!!! I'm giving her a special surprise gift -- he,he,he. She'll have to tell you all about it in our next issue.
Hate s*p*a*m?
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ARTICLE
This week's featured article is titled:
Traffic Generating Tips
...by Dan Farrell
You have a web site, you have spent lots of hours planning,
designing and re-designing it. Either all alone (like me), or
with the help of a professional.
Now you are excited at what its going to mean to you.
MONEY! SALES! FREEDOM!
But wait! The sales aren't happening, the money isn't
flowing and you are spending more and more time trying to
figure out why. I know because been there and done that.
And to add frustration, you are a single mom unemployed
or on a very tight budget so you can't hire experts to
help you.
What to do?
This is what I suggest, as well as all the 'gurus' who I
draw many of the strategies I use in marketing online. The
Mark Joyners, Ken Evoys, Jim Daniels, Declan Dunns, etc.
Those who are making full time income off their Internet e-
Business.
The first step is to define who your customer is, their
needs,wants, age, education and type of business. If you
are selling anything through a web site these are essential
to answer so you can properly design your site and create a
strategy to close the sale. Maybe you don't want to sell on
the site, your product is too expensive and requires a
phone call or personal visit. Then that factor has to be
programmed into the web site with enough information to get
them interested, but not enough to turn them off.
A good headline followed by a few paragraphs with features
and mostly benefits that fills their needs is vital to
getting their interest and keeping them there long enough
so they take what action you want them to. Ken Evoy calls it
the USP, Unique Selling Proposition. For more information on
this and many other topics read his fantastic marketing
course and best of all its FREE.
http://www.mhg-consulting.com/freecourses.htm
But unless you get a targeted, pre-qualified prospect to
your web site, none of the above matters. How do you drive
targeted traffic to your site?
Since we are on a tight budget we need to find inexpensive
or free methods to drive traffic to your site.
The first are the Search Engines. They are essentially free,
even though it costs more and more to get a listing.
(Yahoo! charges $299 just to get your site looked at). But
the major ones, Hotbot, Google, AltaVista, Yahoo!, FAST,
don't charge for a you to add your URL. But you can pay
$30-$40 for them to crawl your site within 7 days. But the
only way you are going to get any traffic from them is to
be listed in the top 30 for any keyword or keyword phrase.
That my friends,is almost impossible. You are competing with
thousands, if not millions of competing web sites for that
keyword, so unless you plan to spend most of your time
searching for this elusive grail... find a niche keyword or
phrase that has little competition. I have seen my web
pages steadily climb in the search engines using Michael
Campbell's "Nothing But Net". He tells you how he made
$750,000 in the first year selling cell phone accessories,
and spent $0 on ads!
http://www.roibot.com/w.cgi?R38406_nothin
The best ways of creating traffic are: EZINES!!
Yes, Ezines. If you don't have one, start one. If you would like
help getting started, the absolute best source is Ezine
Tactics. http//www.roibot.com/w.cgi?R38406_tactics. This
ebook will walk you through the steps of starting an ezine,
to making money with ads, to making sales, then back-end
sales and other very informative tactics.
Pay Per Clicks. These are places you pay to have your ad
placed in a rank by how much money you bid for that keyword
or phrase.Overture.com is the biggest but they recently
raised their me) out of the running for the more popular or
searched for keywords. There are over 150 others but most
don't generate enough traffic to make it worth your time to
place keyword ads.
If you would like a free report on Pay Per Click Search
Engines,send any email to, ppcsecrets@makenetmoney.com
Getting others to place a link to your site can be
the best traffic generator, if the referring site has
enough traffic itself. You need to spend time researching
other compatible sites with what your selling (but not
competing) and to approach each owner/webmaster personally,
either emailing or phoning or both. I am using Zeus as a
software tool to create a link directory and it's a
tremendous help. Anyone interested in swapping links? Go to:
http://www.mhg-consulting.com/links/themeindex.html
Submission Services. Generally you will get little traffic
since they send your ad to ffa's, classified ad sites, or
one of the other search engines (300 and counting and not
worth any traffic. (you should post your URL manually to the
top SE's) For a must read web site, check out Danny Sullivan's,
http://searchenginewatch.com
These are a few tips to generate some targeted traffic to
your web site without breaking the bank.
------------------------------------------------------------
Dan Farrell is the author of "Build An eBusiness On A
Shoestring".
Mailto:ezine@mhg-consulting.com?subject=as
-------------------
~end of article~
*If you have written an article and would like it published in this
ezine, please send for consideration here
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HELPFUL ADVERTISING TIPS & RESOURCES:
SAFELISTS:
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1) Sweet Profits. FREE members mail once a week.
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2) ProMoneyMail. FREE members mail once a week.
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*If you have an advertising Tip or Resource to share with our readers,
please send it here.
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~GoodBye~
That's it until next time!
*This ezine runs BI-WEEKLY, every other Wednesday unless circumstances come up where we have to run on a different day.
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