In This Issue:
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~Welcome~
The MoneySwap News Ezine ~ Working for YOUR success!
This is a 100% Opt-In newsletter publication. You are receiving this because you have subscribed. Use link at the bottom of the publication if you wish to be removed.
Publishers/Editors:
Teresa Patterson
Ellen Stooksbury
Today's Date: August 28, 2002
CURRENT NUMBER OF READERS: 748 and growing!
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PUBLISHERS' COMMENTS:
Hi everyone,
Welcome to another publication! Things are going so well.
We hope many of you found the 'Marketing Tips and Resources' section to be helpful. Those resources will stay there, and we will be removing and adding new or better ones periodically...especially if some of you have resources that you would like to share our other readers. It will cost you nothing to have your short tip or good advertising resource published in that section.
Please take note that there have been a few changes with the ads. All TOP, MIDDLE, and BOTTOM spot ads will have the same size requirements now. They should all be 12 lines or less, with 55 characters per line or less, plus a URL or contact email address. You will find this information on the adprices page found here.
The prices have not changed. But please notice that we have removed the option to purchase a Classified ad position for $1.00. We no longer sell those spots, but rather, reserve those ONLY for NEW subscribers who wish to put in a free ad.
New subscribers will get their free ad published in either one of the ezine issues, or it will be sent out in a special Classifieds mailing. We have been forced to send a separate Classifieds edition because there are so many new subscribers daily and the free ads are pouring in (but this is a good thing!!).
To have your ads seen in the ezine and to have higher priority, we suggest that you purchase a TOP, MIDDLE, or BOTTOM spot ad. They only cost $4, $3, and $2. Those ads are now published in COLOR and BOLD (without extra charge), so they will stand out more than the free Classified ads. Please take a look at the TOP, MIDDLE, and BOTTOM spot ads in this issue and see what we mean about the new look for those ads! If you have a color preference, please let us know (choose from these colors only: red, darkgreen, darkblue, or darkyellow).
We can also do color and/or BOLD print for your solo ads without any extra charge, but you will need to let us know of your preferences when you send in your solo ad.
If you would, please also take notice on the ad prices page that we have added one more payment alternative for you. It is Evocash. If you don't already have an Evocash account, and would like one, you can easily get one for free by clicking on the banner found on that ad prices page. If you already have an account, you can also click on that banner to make your payment for an ad.
We have also decided to make a change to the frequency of our publications. Instead of them going out every WEEK, they will now be going out EVERY OTHER WEEK... still on Wednesdays though!
Have a good rest of the week... and we will be sending to you all again THE WEEK AFTER NEXT.
Teresa and Ellen
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ARTICLE
This week's featured article is titled:
The Cyber-Marketers Dream......Could it be "Talking" Email?
by Don Savage
Talking E-Mail and Talking Autoresponders are excellent communication tools that grabs the recipient`s immediate attention. It can tell a story, create a mood, transmit an emotion, entertain and even follow up for the marketer. All five of these areas have great value in selling or just communicating more effectively.
1. Talking E-Mails are best if they`re short, but even in 20 seconds a well-written and good sounding Talking Email can tell a story that illustrates a need or gets your point across.
2. It creates a mood, a picture or image, if you will, through good copy, inflection, music, and the right voice or character. Remember, a picture is worth a thousand words?
3. Talking E-Mail also transmit emotion, which is so lacking in the cyber-world, especially from the sales perspective. Using hype to create the emotion to buy or to convince someone of a great product or service gets old and rings rather hollow after a while, the customers gets hype resistant.
4. Assessing the value of Talking E-Mail as a quick hitting entertainment piece in selling is easily done. How long do Radio or TV commercials last? We are and you can be using the same concept!
5. Follow up is the key to successful marketing on the Internet, studies show that most buyers have to be exposed to the product or service as many as 7 times before they buy. Autoresponders can make that job quite simple. http://tinyurl.com/xml
These audio features and the right content for anyone`s Talking E-Mail can come from a good selection of generic or "canned" audio pieces, or by using custom designed copy. A well-conceived Talking E-Mail marketing program will sell, inform and be remembered.
Talking E-Mail audio begins as soon as the email is highlighted in the customer`s inbox or any other folder. The email not only gets noticed right away, but it also begins to introduce the subject or story line, to create the mood or emotion, or to entertain. The audio also restarts immediately as many times as it is highlighted so the email recipient is instantly reminded of the content without having to read the email again! Talk about reinforcement!
Click the link to "Hear" what you`ve been missing!!
http://tinyurl.com/xml
Thank You for your time,
Don Savage
dsavage@bigriver.net
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~end of article~
*If you have written an article and would like it published in this ezine, please send for consideration, Click Here
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*If you have an advertising TIP or RESOURCE to share with our readers, please send it to: im33@juno.com?subject=ti ps_section
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~GoodBye~
That's it until next time!
*This ezine runs BI-WEEKLY, usually every other Wednesday.
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