In This Issue:
Featured Links:
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~Welcome~
The MoneySwap News Ezine ~ Working for YOUR
success!
This is a 100% Opt-In newsletter publication. You are receiving it
because you have subscribed. Please use the link at the bottom of the
publication if you wish to be removed.
Publishers/Owners:
Teresa Patterson
Ellen Stooksbury
Today's Date: November 20, 2002
CURRENT NUMBER OF READERS: 2,426 and
growing!
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PUBLISHERS' COMMENTS:
Hi everyone,
A special welcome to all our new subscribers & a hearty welcome to our faithful readers who have made this ezine what it is today.
We have some major news to share with you in this issue. The bulk of it is that we're moving to a new server for ALL of our mailings. Since our 2nd publication, we've been getting each issue out through the Topica Email Publisher. We have loved using this service, but it is becoming increasing difficult to use, especially when our subscriber base keeps growing by leaps and bounds.
To help with such growth, we opened up a Yahoo group (in early September) that worked in conjunction with the Topica publisher. We have tried to export the subscriber list from Topica to the list at Yahoo, but that has proved to be extrememly time consuming. So we've been using a special software that merges the two subscriber bases as one (meaning subscribers at both receive the bi-weekly ezine issues from Topica PLUS all the solo mailings and Classisified Editions that come from our Yahoo group). If that's confusing, then don't worry with trying to understand it. We have recently decided to close out the Topica publisher altogether and just do everything solely from Yahoo.
While there's nothing difficult about reducing two lists down to one, it will still be a time consuming task to export the remaining subscribers from Topica... and add them to our Yahoo group. This job will be further slowed down due to Yahoo allowing only 100 new subscribers being added per day. With over 2,000 subscribers at Topica, you can see that it will take us a while to complete the process.
We ask for your understanding during this time of change. We also want to ask for your understanding since we've decided not to publish any ezine issues during December at all. This will allow us to focus on the work of changing things over without having to research and do work on the ezine along with it.
Another change is that the ezine issues (once they resume again in January) will become more focused on the member's ads. We will no longer provide articles either.
Please know that while there won't be any issues in December, all solo mailings and Classified Editions will still go out as always. So anyone still wanting to purchase a solo ad package or other type ad package, you may do so and all ads will continue to go out during December.
Feel free to email us at im33@juno.com with your comments, concerns, questions, or suggestions.
Have a good rest of the week everybody... and remember... the #11th issue will come out on January 3rd, unless we announce another date before then.
Teresa and Ellen
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ARTICLE
This week's featured article is titled:
How to Get Your Visitors To "Tell A Friend"
...by Dawn Gray
Does your website offer visitors a quick and easy way to recommend it to a friend? If not, you're missing out on a potential gold mine of free traffic.
The benefits:
1. Automated website promotion. You set up the program and your visitors do the work of promoting your website for you.
2. You receive higher quality visitors. Your visitors will refer people *really interested* in your products or services. These people will be more likely to subscribe to your newsletter, request your free reports, and ultimately BUY YOUR PRODUCTS!
3. Nobody will every be insulted or upset by this promotion technique (as long as you make it clear that the message comes from their friend). People can only participate if they visit your website, and email will only be sent by people the recipient knows.
Just asking your visitors to recommend your website isn't enough. You need to make it easy. Offer a form on your website your visitors can fill out to recommend it to a
friend. Either put the form on every page of your website, put it in a pop-up window, or link to it on every page.
There are many ways to do it:
1. Javascript. See the Javascript resources on my Webmaster Resources page at http://www.busymarketing.com/links.shtml for a website with instructions on how to use the script.
2. CGI. I really like Birdcast at http://www.bignosebird.com - it's what I use on my website. You can find more options on my Webmaster Resources page.
3. A service. Many remotely-hosted scripts are available. The most popular is Recommend-It at http://www.recommendit.com (which offers a contest as an incentive and allows you to add recommendation links to the email you send out). There is also a free program called Let 'Em Know at http://www.letemknow.com which allows you to run
your own contest for participants and probably offers more statistics. Either can be set up in 5 minutes or less.
Javascript and CGI scripts have the benefit of being completely under your control. You can customize them to work on your website and decide if and how visitors are
notified about the origin of your script.
Services are easier to set up, but have to make a living somehow and may use advertising or big, tacky buttons with their name and/or logo in order to do so.
Don't delay! Set up a Tell-A-Friend system on your website to watch the number and quality of your visitors improve without raising a finger.
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Would you like to see more articles like this? Dawn Gray writes Busy Marketing Tips! Subscribe today by emailing
subscribe@busymarketing.com and get a free Search Engine Tips screensaver
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~end of article~
*If you have written an article and would like it published in this
ezine, please send for consideration here
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*If you have an advertising Tip or Resource to share with our readers,
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~GoodBye~
That's it until January!
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