WHAT ABOUT CASSETTES?

Prerecorded cassettes are an excellent way to sell information by mail. And there's a large profit in these too! Drivers listen to cassettes while commuting and sales managers use them to follow up on seminars and meetings. With all the sound equipment available and in use today, recorded information is in great demand.

You'd be surprised how inexpensive it is to record and mass duplicate cassettes for your business of selling information. First, you must have a prepared manuscript to read from, and you should get someone with a pleasant speaking voice to do the actual recording.

Because you need only the speaking quality recording tape, you can purchase cassettes in quantity at a very low price. Cassettes are available from bulk loading companies in any length to match the exact minutes of recorded information. That way there's no blank tape at the end, which is amateur and wastes money.

You can use a good tape recorder at home to record your information, but it should have a clear, excellent sound, with no static or interference. Of course, be sure to eliminate background noises that will detract from the recording. Remember, this is a business, and your product must be high quality. Later, when the orders roll in, you can go into a recording studio to produce the finest quality recording.

High speed duplicating services will mass produce tapes for you at a very reasonable price. Investigate quality and compare costs before you commit yourself.

Like printed matter, cassettes are easily mailed. You should purchase cases to go with the cassettes that are being sent out. Later you can even have cassette insert cards printed up to achieve a fine looking product.







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