The look of your site can make or break you. This is no joking matter. You
have only seconds to make that first impression.. and if it's not a good one,
you've lost a potential customer. Attention to detail and good design sense
can go a long way. Contrary to what someone may have told you, you do
not need lots of bells and whistles to entertain your visitors. A simple, well
designed site is generally the winning combination. Who wants to wait 5
minutes for a Flash intro page to load? Not us! Music, flashing graphics,
moving text.. you've seen "those" sites, the ones that crash your
browsers or require you to download plug-ins just to view them. These will
kill you.
Remember, just because your sister's 14 year old son can build a webpage
with a copy of Front Page, doesn't mean it's going to be a success. It takes
talent, learned skills and a lot of hard work to be able to create a
successful Internet presence.