THE PRINCIPLES OF DESIGN
Equal visual weight of objects, colors, texture and space in all areas.
Symmetrical balance- elements on one side are a mirror image of the other.
Asymmetrical balance- the elements on each sides are different but still obtain balance.
The size of one part relating to the size of another part, and the image as a whole.
Helps draw viewers attention to key elements.
When one or more elements of design are used repeatedly to create the look and feel of movement.
Using side by side, dramatically different colors to draw the viewers attention to an element.
When elements are properly balanced so that each contributes something to the whole composition and a pleasing result is achieved.