ROCHESTER, N.Y., March 14 - Eastman Kodak Company is continuing its commitment to the youth market through a photo-centric sponsorship of a 20-city mall tour with the popular new band Youngstown. The concerts offer teens unique picture-taking (a favorite activity for the age group) opportunities and the chance to sign up for local community service through Volunteers of America.

"Last year we announced our strategic initiative to expand the one-time-use camera category by targeting new users such as teens. This year we continue our youth marketing campaign aimed at making Kodak Max Flash one-time-use cameras a part of everyday teen life," said Greg Johnson, Director, Strategic Marketing, Consumer Imaging, Eastman Kodak Company. "This multi-faceted promotion reinforces that strategy by using partnerships with other teen brands such as Sam Goody and Alloy Online (www.alloy.com) to bring to local malls dynamic events that teens will want to remember through photos."

The Kodak "Through Your Eyes" mall tour featuring Youngstown kicks off March 23 in San Francisco, moves to dates on the East Coast and climaxes with a show at Mall of America in May. It encompasses various initiatives and partnerships to enhance the sponsorship and its appeal to teens, including:

Retail sales of special "Through Your Eyes" Youngstown Fan Packs at Sam Goody stores nationwide. The packs contain a Kodak Max Flash one-time-use camera, a photo contest entry form, an interactive CD with music and information on the band and the sponsorship, a Youngstown lenticular backpack key chain and a 16-page publication from Jump magazine that features exciting articles and information on how to have fun taking pictures as part of everyday life.

• A Kodak "Through Your Eyes" photo contest inviting participants to use a Kodak Max one-time-use camera to capture themselves and their classmates exhibiting a commitment to community service. The grand prize package includes a Youngstown concert and Kodak Max one-time-use cameras for the entire school, and a trip for four to Walt Disney World resort with the band.

• Support from national retailer Sam Goody to promote the mall events and offer the special fan packs in-store.

• General Growth Properties, Inc., the lead mall developer on the promotion, is hosting the majority of live events at its malls and managing the local marketing efforts.

• A post-concert photo opportunity and photo-signing event with the band. Concert attendees can meet and photograph Youngstown members on-site. Plus, Kodak will have a digital camera on hand to take pictures of fans with the band; then output the images from a Kodak Picture Maker with a customized Youngstown border.

• The Youngstown mall tour mini-site on leading teen web site Alloy.com where visitors will find mall tour updates, profiles and streaming audio/video clips from Youngstown as well as contest tie-ins. Alloy Online (www.alloy.com) is the official web component and will promote the tour through its web site, the Alloy weekly e-zine and the Alloy catalog.

• A series of Teen Volunteer Fairs sponsored by Volunteers of America, a national nonprofit human services organizations that promotes volunteerism and social responsibilities among today's youth. Local charities will be on-site at the event to sign up teens for various causes and Youngstown will recognize youths who have already made a difference in their community through volunteerism.

Youngstown, made up of James Dallas, David "DC" Yeager and Sammy Lopez, has a debut album on Hollywood Records entitled "Let's Roll" that showcases a variety of musical styles from pop/R&B ballads to rap and rock. "I'll Be Your Everything," the band's gold single (over 500,000 units sold) from the album, was featured in the movie Inspector Gadget. Recently, the Youngstown, Ohio-based trio appeared on a Disney Channel "In Concert" special and was profiled in an issue of Teen People magazine.

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