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Blogo.jpg (21972 bytes)Battleground XI
Final / August 24 - 26, 1998


STUDY #7809
THE TARRANCE GROUP / LAKE RESEARCH
PERSONAL / CONFIDENTIAL
N=1,000 Registered "Likely" Voters

Hello, I'm _______________ of The Tarrance Group, a national survey research firm.   We're talking to people long distance today about public leaders and issues facing us all.  May I please speak with the youngest male in the household who is registered to vote?

A. Are you registered to vote in your state?
IF "NO," ASK: Is there someone else at home who is registered to vote?
(IF "YES," THEN ASK: MAY I SPEAK WITH HIM / HER?)
YES (CONTINUE)
NO (THANK AND TERMINATE)

B. What is the likelihood of your voting in the upcoming November elections?  Are you extremely likely, very likely, somewhat likely, or not very likely at all?

(CONTINUE)

Extremely likely 65%
Very likely 25%
Somewhat likely 10%

(THANK AND TERMINATE)

Not very likely
UNSURE (DNR)

C. Are you, or is anyone in your household, employed with an advertising agency, newspaper, television or radio station, or political campaign?
YES (THANK AND TERMINATE)
NO (CONTINUE)

Now, thinking about the November elections --

D. On a scale of one to ten, with one meaning NOT AT ALL interested and ten meaning VERY INTERESTED, please tell me how interested you are in this year's elections? (ENTER TWO-DIGIT NUMBER: 01-10)
Very interested 43%
Somewhat interested 31%
Not very interested 20%
Not at all interested 7%

Now, thinking for a moment about things in this country --

1. Do you feel things in this country are going in the right direction, or do you feel things have gotten off on the wrong track?
IF CHOICE MADE, ASK:
And do you feel strongly or
somewhat strongly about that?
Right direction / strongly 21%
Right direction / somewhat 22%
UNSURE (DNR) 12%
Wrong track / somewhat 13%
Wrong track / strongly 33%

Still thinking about things here in the U.S. --

2. What do you think is the number one problem facing this part of the country today -- that is, what is the problem that you and your family are most concerned about? (DO NOT READ RESPONSES, JUST RECORD)
NOTE TO INTERVIEWER: After completion of interview, double-check this question for proper coding.  Try to fit "Others" into a pre-existing category.
Abortion * Jobs 4%
Agriculture / farming / ranching 1% Job training *
AIDS * Loss of industry *
Auto insurance * Medicare / Medicaid *
Budget deficit * Moral / religious concerns 13%
Child care * Pensions *
Children's issues 1% Politicians / incumbents 2%
Clinton (President Bill) 6% Pollution *
College / affording * Property taxes *
Congress 1% Racism 2%
Cost of living 1% Republicans *
Crime 7% Retirement *
Cuts to government programs * Roads / highways *
Deficit * Schools / school choice *
Democrats 1% Senior citizens 1%
Drugs 4% Social Security 2%
Economy 6% Taxes 5%
Education 7% Tax increases 1%
Environment 1% Television / violence & sex *
Foreign affairs 1% Tobacco *
Gangs * Trade *
Gingrich / Newt * Traffic *
Government / size / regulation 1% Unemployment 1%
Government spending 1% Unions *
Growth / overdevelopment * Values 1%
Guns * Violence 3%
Health care (cost / quality of) 2% Wages *
Health insurance (cost / lack of) 1% Welfare (reform) 1%
Homeless / poverty 1% Water (shortage / quality) *
Housing (costs / lack of) * OTHER 10%
Immigration 1% UNSURE 7%
Inflation 1%

*=less than 0.5%


Now I would like to read you a list of issues that some people from this part of the country have said are important for representatives in Washington to deal with.   Please listen as I read the list and tell me which one issue you think is most important.  (READ AND ROTATE ISSUES)

Q3
MOST
IMPORTANT
  • Reducing taxes and the federal spending
13%
  • Improving health care
8%
  • Protecting the environment
4%
  • Improving education
19%
  • Strengthening the Social Security system
9%
  • Fighting crime and drugs
12%
  • Restoring moral values
22%
  • COMBINATION / EQUALLY (DNR)
12%
  • UNSURE (DNR)
1%

Thinking for a moment about Bill Clinton --

4. Do you approve or disapprove of the way Bill Clinton is handling his job as President?
IF CHOICE MADE, ASK:
Would you say you strongly
or somewhat (approve /
disapprove)?
Approve / strongly 36%
Approve / somewhat 20%
UNSURE (DNR) 4%
Disapprove / somewhat 7%
Disapprove / strongly 34%

Still thinking about Bill Clinton --

5. Whether you approve or disapprove of the way Clinton is handing his job as president, what is your impression of Bill Clinton as a person?   Do you approve or disapprove of him?
IF CHOICE MADE, ASK:
Would you say you strongly
or somewhat (approve /
disapprove)?
Approve / strongly 14%
Approve / somewhat 12%
UNSURE (DNR) 12%
Disapprove / somewhat 14%
Disapprove / strongly 48%

(ROTATE Qs 6 & 7)

6. And, do you approve or disapprove of the way the Republicans in Congress are handling their job of dealing with important issues facing the country?
IF CHOICE MADE, ASK:
Would you say you strongly
or somewhat (approve /
disapprove)?
Approve / strongly 15%
Approve / somewhat 30%
UNSURE (DNR) 11%
Disapprove / somewhat 20%
Disapprove / strongly 24%

7. And, do you approve or disapprove of the way the Democrats in Congress are handling their job of dealing with important issues facing the country?
IF CHOICE MADE, ASK:
Would you say you strongly
or somewhat (approve /
disapprove)?
Approve / strongly 16%
Approve / somewhat 32%
UNSURE (DNR) 11%
Disapprove / somewhat 19%
Disapprove / strongly 22%

8. And, do you approve or disapprove of the way your Member of Congress is handling his or her job of dealing with important issues facing the country?
IF CHOICE MADE, ASK:
Would you say you strongly
or somewhat (approve /
disapprove)?
Approve / strongly 30%
Approve / somewhat 40%
UNSURE (DNR) 12%
Disapprove / somewhat 9%
Disapprove / strongly 8%

And, thinking specifically about the 1998 elections for U.S. Congress --

9. If the election for Congress were being held today, and you had to make a choice, would you be voting for:
(ROTATE)
  • the Republican candidate;
OR
  • the Democrat candidate -- in your district?
Republican 40%