Following their recording session at Atlantic studio, the band returned home to play at various small venues.|
One of these was at the Swan Hotel, in Birmingham.
Brian Ridge writes "I was a promoter in those days. Robert Stigwood was a good friend of mine, and asked me to play them at one of my venues, just to see the response! Well, we
sold out BIG time! I knew all the boys from the other bands they were in...The Manfreds, Bond and Mayall".
Cream played the Swan on the night of May 7, 1967, after having played a short set at the Empire Pool, Wembly, earlier in the day. They were contracted to play two forty five
minute sets, and were paid £275 for the night.
Brian was kind enough to share photos of this night with us!
Eric on stage, back in the days when "crowd control" meant|
the crowd controlled itself !
Note that he is playing his Danelectro guitar!