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Born : 1973, CA
Amy started her professional life as a photojournalist
which then turned her fate to be a practical graphic designer.
She graduated in San Francisco State University, CA.
She worked in Photo Metro, a monthly photo publication.
The twisted fate happened when Henry Brimmer,
the publisher needed a designer for the company
instead of a photographer.
Her stepfather encouraged her to a serious career change.
Eventually, Amy learned all she ought to know about print design.
Later on, Oliver Laude talked to her about doing Atlas Magazine,
an internet-based magazine that would be a collaborated by
designers, photojournalists, multimedia artists and illustrators.
With limited experiences on graphic design before,
her awesome interactive and 3D design projects now made her publicly known.
She has accomplished attention to major corporate players like
MSNBC, Nike, Swatch and some international companies.
Her early illustrations shows a
"hip, retro look, using cartoonish figures,
lots of pink and a sharp, witty sensibility
underlying a naive, playful facade".
Most of her web designs are describe to be charming animations.
Her Futurefarmers website that she set-up in 1995
and Atlas Magazine showcases her best creative work.
Her work are mostly futuristic and high-tech
with Shockwave interfaces and colorful "bubble-like letters".
Some of her best works are in Nutrishnia and NetBaby.
She produces a lot of confidence in her work
with a desire to "add depth and substance to its content".
She is currently busy doing Futurefarmers
and some international projects in Asia.
On her interview with The Standard,
she said, "Futurefarmers will be marketed with an ecological situation
and ways to figure out how to solve or help the situation."
Since she grew up in California's San Joaquin Valley,
she has developed passions for ecology
and making trends "grow, live and breathe"
which is visually exhibited in Futurefarmers.
Some of her numerous accomplishments are:
theremediproject.com
theyrule.net
Mon Kok
(presented in Oakland, CA College of Arts and Crafts)
Levelwalker project
IdN Pro (project in HK)
Dossier (Lucasfilm)
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QUOTE:
"For about five hours a day,
I just make stuff and don't really think about it.
I just make, make, make."
Amy Franceschini
Reported By
Donna L. Remo
<<< click here Project #5 >>>
For ART 2830
Cal State University, Hayward
Spring 2003
Amy's Websites
FutureFarmers
Nutrishnia
NetBaby
Atlas Magazine
CommuniCulture
Amy's Projects
Levelwalker
IdN (Hong Kong)
Human Genome#1 1997
Human Genome#2 1997
Human Genome#3 1997
Reporter's References :
Shift
Atlas Magazine
Other
Profile#1
Syllabus
Profile#2
