Key Terms

Demographics. dem·o·graph·ics
The characteristics of human populations and population segments, especially when used to identify consumer markets: The demographics of the Southwest indicate a growing population of older consumers.

Globalization. glob?al·i·za?Tion
To make global or worldwide in scope or application.

Information age.
The period beginning around 1970 and noted for the abundant publication, consumption, and manipulation of information, especially by computers and computer networks.

Cohorts. khôrt
1. A group or band of people.
2. A companion or associate.
3. A generational group as defined in demographics, statistics, or market research: “The cohort of people aged 30 to 39... were more conservative” (American Demographics).

Automation. au·to·ma·tion
1. The automatic operation or control of equipment, a process, or a system.
2. The techniques and equipment used to achieve automatic operation or control.
3. The condition of being automatically controlled or operated.

New Technology
Recent electronic or digital products and systems considered as a group.

Workforce Diversity
All the people working or available to work, as in a nation, company, industry, or on a project. The fact or quality of being diverse; difference.

New Economy
Careful, thrifty management of resources, such as money, materials, or labor: learned to practice economy in making out the household budget. An example or result of such management; a saving. Recent.

Nonstandard Work
Varying from or not adhering to the standard: nonstandard lengths of board.A trade, profession, or other means of livelihood.

Entrepreneurism en·tre·pre·neur
A person who organizes, operates, and assumes the risk for a business venture.

Self-Employment self-em·ployed
Earning one's livelihood directly from one's own trade or business rather than as an employee of another.

Employment Trends
The work in which one is engaged; occupation. A general tendency or inclination.

Information Technology
A collection of facts or data: statistical information. Electronic or digital products and systems considered as a group.

Emerging Sectors
A portion of a magnetic storage device making up the smallest addressable unit of information that is evident.

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