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5 6One way to break up your text is to include headers. While people will skim right over long passages, they'll see the headers. And if you word them right, your visitors may stop to read the text beneath. Think of your headers as ad headlines; use them to create interest and draw your readers' attention to the message.26
You can also make a long passage more readable by breaking it into shorter paragraphs. Surfers are more likely to look at a short paragraph (containing one key point) than a long paragraph (in which all of the information is strung together). Important points are often lost in lengthy paragraphs. Make each point stand on its own.27
30 I use this on most of my pages and highly recommend it. The only drawback is that you may have to reword a line here and there to keep some sentences from…looking too…strung………out. 31
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