|
SERVICE
OFFERED
|
|
SIRIUS is a
full service research organization and caters to all kinds of research
in the following areas:
Consumer Research
Industrial Research & Business-to-Business research
Media Research
Customer Satisfaction Studies
Corporate Image Studies
Trade & Distribution Research
Social Research
Pharmaceutical Research
Qualitative Research
|
-
Market Definition & Segmentation Studies
-
Usage
& Attitude Studies
-
Market
Measurement & Forecasting
-
New
Product Development Research
-
Product
Testing
-
Simulated
Test Marketing (STM)
-
Brand
Image & Positioning Research
-
Brand
Image & Health Tracking
-
Advertising
Research
-
Pricing
Research
|
|
2.
Industrial Research & Business-to-Business Research
- Market sizing
& demand estimation studies
- Pricing
research
- New concept
testing
- Market definition
studies
|
|
3.
Media Research
- The agency
is the pioneer in launching syndicated media research in Bangladesh.
- SIRIUS Media
Survey (SMS) our first syndicated study was carried out in Dhaka
City, the first time in 1997, and once again, in 1999. The report,
which is available off-the-shelf, provides data on reach and penetration
of different media across different demographic and socio-economic
segments. It also provides product-linked information for over
40 categories. We are in the process of conducting this study
for the first time on a nation-wide level across 146 centers (both
urban and rural, spanning 12,500+ respondents later this year.
A separate proposal regarding this is available on request.
- SIRIUS Television
Rating Indicator Point (STRIP) launched in October 1997 is another
pioneering effort of the agency. STRIP is a panel based continuous
audience measurement system providing continuous viewership data
to track growth and decay in program viewership. Can be used reliably
to evaluate TV media schedules cost efficiencies and pricing of
airtime. The data is made available to clients on a weekly basis.
More about STRIP Click Here
- SIRIUS has
a wealth of experience in conducting large-scale national studies
on radio listenership and TV viewership of BBC.
|
|
4.
Customer Satisfaction Studies
SIRIUS also
has experience in carrying out customer satisfaction measurement
studies at the consumer, trade, internal and external customer level.
These studies provide basis for quality planning and quality improvement
for our client
|
|
5.
Corporate Image Studies
Carried
out to provide insights into the image of a company among different
target audiences.
|
|
6.
Trade & Distribution Research
Conducted among
dealers/retailers to understand their attitude, opinion on various
product related and distribution system issues. It also includes
studies like retail audit to track brand share over a period of
time.
|
|
7.
Social Research
SIRIUS has conducted
several research in the social sector - both Quantitative & Qualitative.
The studies mostly related to development and impact evaluation
social communication and assessment of NGO interventions of different
social issues including opinion polls.
|
|
8.
Pharmaceutical Research
SIRIUS is on
a continuous basis conducting pharmacy level audit both in the urban
and rural centres across the country for one of the largest pharmaceutical
companies in Bangladesh.
|
|
9.
Qualitative Research
For the purpose
of diagnosing specific marketing issues and concept development,
qualitative research module is used. SIRIUS has a strong pool of
qualitative researchers having more than 8 years experience between
them in the related field. They are involved in the designing stage,
moderation, in-depth analysis and reporting of the findings. Marketing
Research. Research methods such as Focus Group Discussions, Depth
Interviews, Extended Focus Group Discussions are used based on the
project requirement.
Qualitative
research studies are carried out to address the following issues
:
- Brand Image
& Positioning
- Concept
& new product development & evaluation
- Usage &
attitude
- Communication
development & pre-testing
- Pack development
- Brand Health
Tracking
- Market Exploratory
Studies
- Exploratory
Studies on Social Issues
|
