Third Blog Entry
Diffusion of technology has been the focus of lecture and houw technology spreads throughout society. We discussed the advantages of this technological era, compatibility, complexity, trial ability, and observation of many new and old technologies. The history of technology and how it has evolved throughout the decades, defiantly plays an enormous role in technological stance at the current moment. Mass communications plays a major role in society and has definitely has become a part of our culture.

Article 3: Podcasting Power for the People Liz Harper, Online NewsHour
This article is much like that of a car salesman, although the article is attempting to sell you the idea of podcasting as opposed to a car. Podcasting is a blend between the ipod and broadcasting through such a unit. This article focuses more on the idea of the audio blogs in which individuals can post there own songs to be heard by the multitude untouched by corporations.
Podcasting allows the audience to fast forward and rewind the shows in which they have downloaded. The number of listeners has grown very quickly and companies such as GNC and Heineken have taken advantage of the opportunity to broadcast through podcasting.

• Compatablity- How companies are going to make agreements and exploit this form of media/communication.
• Trial ability- look at how GNC and Heineken are mastering the art of advertising through this system.

Second Blog Entry
Today we had a lecture on chapter one which discussed the characteristics of mass communications. This changed the functions of media in general. We also held group discussion periods in our groups allowing us to get to know and interact with our peers in which we will later conduct our group projects with. I really enjoyed this class period for i had the opportunity to make connections with other people of the same major as I. I also gained a feeling of being more a part of this braod campus and it was reassuring.

Article 1: How podcasting works Stephanie Watson, How stuff works
This particular article initially gave me a definition of what podcasting truly was; “…a free service that allows internet users to pull audio files from a podcasting website listen to them on their computer or personal digital audio player.” This knowledge helped me to begin to formulate opinions on such advanced technology, and understand and acknowledge the masterminds behind such an inventive project, Adam Curry and Dave Winer. This article also laid out step by step instructions describing on how one would record their own voice and then download it.

• Introduction- definition and description of what podcasting is and does.
o brief history of the inventors.

First Blog Entry
Yesterday was our first day of class. We as a class went over the syllabus and class expectations dictated through our professor Candace Egan. In this class period we also individually took a test to categorize our unique personalities which were divided up into four groups to identify with. This study was conducted in order for our professor to assign us into small groups to conduct activities with in order to balance out personality traits and cause the least amount of drama and hard ship.