Podcasting definitely has its advantages for it breaks down the geographical limitations of the radio, and time zone factors. The negatives factors all revolve around advertising issues and how one will be able to advertise their product to the world if not through audio radio: the same issues in which Apple is facing considering the iPod and iTunes. The barriers in which podcasting is running into will only force our marketing experts into finding new ways to broadcast their merchandise due to the domino effects podcasting has and will have on radio broadcasting. These article discuses the relative advantages of the technology and its accessibility