iPods can not even be found on the shelves anymore, for people are raiding the stores for them; over 22 million people in America own iPods which cost $200-$500 dollars. The iPod is what has prompted the idea and technology of podcasting. “Podcasting is just and audio extension to blogs,” stated in the article, its also TiVo for the radio. This article hits the target points for the structure of our paper, by through the observability factor in the consideration of the mass purchases of the iPods. Also this article hits the legal aspects of this new innovation, for advertising will have to completely alter the way in which it distributes information. Although podcasting will be easily compatible with iPods the marketing industry has found a new way to adapt for the podcasting shows will contain three types of commercials sponsorships, interstitials, and advertorials.