This article is much like that of a car salesman, although the article is attempting to sell you the idea of podcasting as opposed to a car. Podcasting is a blend between the ipod and broadcasting through such a unit. This article focuses more on the idea of the audio blogs in which individuals can post there own songs to be heard by the multitude untouched by corporations.
Podcasting allows the audience to fast forward and rewind the shows in which they have downloaded. The number of listeners has grown very quickly and companies such as GNC and Heineken have taken advantage of the opportunity to broadcast through podcasting.
• Compatablity- How companies are going to make agreements and exploit this form of media/communication.
• Trial ability- look at how GNC and Heineken are mastering the art of advertising through this system.