This article is pro to podcasting and makes much reference to how other countries such as the United Kingdom have successfully incorporated podcasting into their media to a degree; such as in “Rundle’s inaugural podcast.” Podcasting is the radio TiVo, in which you are able to download your favorite shows and take them with you and listen at your own convenience.
Much discussion has aroused since Curry and Winer have developed a new podcast beside the ipodder, through blogs; another new technological enhancement. Apple controls 90% of the podcasting market due to the ipod. Apple has also paved the way with the music licensing deal for future podcasts.
Personal podcasts is a way in which our society can rewind itself back to when media focused more on controversial issues, for it is not controlled by large scale media groups and corporations such as the Madge Weinstein Show.
• Introduction- providing background about the founders of podcasting
• Body
Relative advantage- the types of humans needs addressed by podcasting (individuality, and convenience factors)
Observability- acknowledging that podcasting has become very effective in the U.K. and has blossomed in America since the presidential election.