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  Synopsis

07/29/05

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Synopsis
 
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implementing loyalty programs

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increase the popularity of EZ-Link card

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promote the awareness of EZ-Link usability

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provide a one-stop web portal for all commuters

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make it hassle-free for all commuters.

We will be proposing this idea to SMRT Corporation Ltd and then set up a website that provides an easy and convenient method to top up commuters’ EZ-Link cards from any internet-able computers.

The web portal allows users to view the company’s profile, check EZ-points,  view previous transactions, check on rider's history, or even top up or purchase e-Pass online.

If users want to use the service, they will have to begin by entering their full name as user ID, and full NRIC number as password. Then, they will have to choose the bank account that they want to deduct from, and key in the password to the bank account for verification purposes and the EZ-Link 9 digits card number.

To provide consumer a secure and smooth transaction, we will hire top computer security agencies to protect the website from unauthorized intrusion and will also use powerful systems to cope with the heavy traffic.

Nowadays, consumers use EZ-Link cards for many modes of transactions such as public transport, F&N coca cola vending machine, McDonald restaurants, 12 selected schools, Singapore Pools, Kopitiam and Cathay Cinemas.

With these commodities, neglecting of topping up their card yet to ensure that they have sufficient value is not feasible. Thus this idea helps users to top up their cards and do not need to face the trouble to pay their bus fares using coins if their EZ-Link cards have low or no value. As a result, they pay more and it will be highly inconvenient as they may need to bring extra coins all the time.

Besides that, the other benefit of this system is that younger kids, whom parents may give little pocket money, may not have enough money to top up their cards. Their parents or any family members can get it done for them as long as they have their card number and NRIC number.

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This site was last updated 07/29/05