07/29/05

For our research, we basically gathered information from:

The internet offers unlimited amount of information. It provides great convenience to search any information. We search information such as key statistics, trend, challenges, industry contacts etc. Most of the materials are found in TransitLink and EZ link websites. In addition, some useful news articles gave us greater information about the industry.

2.     Survey

Our questionnaire seek to find out the customer's profile, preferences and purchasing power.

A sampling size of 350 people.

Our major findings:
 

1. Majority of the surveyors top up their cards weekly. This shows the high top up rate of cards.
2. A huge percentage of 42.57% tops up $20 each time
3. Most of the people prefer using cash and NETS
4. Many prefer convenience and accessibility. .
5. About ¾ of the surveyors thinks that topping up cards at the MRT stations is time-consuming.
6. Most of the people would opt online topping up
7. Majority surveyors would like to top up their cards at any internet-able computers.

For a detailed information, please download the file below:

3.     Industry contact reports

In order to obtain more relevant and precise information, we contact various personnel.

Our key findings: