Marketing Mix
a)
Product – The product we are talking about here is the portal. Features
inside this portal will include the company’s background/information,
checking of EZ-points, viewing the previous transactions and ride
history, topping up of cards, purchasing e-Passes and EZ-link cards, and
lastly, how people can contact us.
b)
Price – Commuters to provide a small sum of fees for every transaction
made.
c)
Promotion – We will promote E-Top-Up on MRT Stations various 4-sheet
panel and window panel network on MRT and LRT.
4-sheet panels of H
1,530 x W 1,010mm at Raffles Place and City Hall MRT will cost S$500 for
8 weeks.
While the advertisements
on window panels of H 250 x W 1,500 on MRT and H 296 x W 1,145 on LRT,
will cost $4000 per week on 300 panels over 50 MRT and 19 panels over 19
LRT.
d)
Place – The place here will be the website that we had created.
Revenue Model
