word format Bret McKenna
16614 28TH DR SE Bothell, WA 98012 ● (425) 481-9352 ● bretmckenna@lycos.com
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Objective: Executive Strategic Management or Strategic Marketing Position
Qualifications:
· Proficient in technical written and verbal communication skills, with strong research and analytical experience.
· Detail-oriented professional, creative with the ability to work effectively with all organizational levels.
· Management responsibilities involving leadership, problem solving, tactical design execution, and the ability to synthesize information quickly.
· Strong presentation, teambuilding, and strategy implementation experience.
Education:
· Master of Business Administration Graduation June 2004
Specialization: Strategic Management and Brand Marketing
Western Washington University: Accelerated MBA Program
Vice President Western Washington University MBA Association
· Bachelor of Arts Graduated June 2001
Specialization: Management and Marketing
University of Washington
Work Experience:
Marketing Research Analyst Intern Bellingham, WA
Western Washington University, Department of Campus Recreation 2004
· Planned promotional activities for new Campus Recreation Center.
· Developed, researched, and marketed Recreation Center’s potential use as a venue for supplementary operations.
· Create market comparison of costs and offerings currently used by other facilities.
· Implement marketing plan and formation of product offering brochure for presentation to prospective clients.
Previous Sales Experience 1997-2002
· Interpreted customers and small business owners’ needs, developed and integrated products and recommend solutions to satisfy consumers.
· Supervised department, trained and coached employees, and scheduled department employees.
· Designed and implemented integrated product comparison chart by augmenting current available company product information.
· Developed and implemented a new product merchandising Plano-gram to categorize products in an easier more logical fashion.
· New merchandising plan lead to quicker navigation of isles, prevented lost sales, and allowed for sales ads to be set faster and easier.
· New layout generated sales in the department achieving over $1 million in annual sales.
· Responded and managed customer complaints and information inquires in a timely fashion.
· Utilize multiple computerized data entry systems simultaneously.
· Helped customers understand product differences, generated increased customer satisfaction, and reduced selling time.
Companies
Business Machine Sales Office Depot February 2002 and April 2002 store MVP.
Direct Catalog Sales Eddie Bauer
Communication Sales Future Shop Awards for: Communication CSP January 1999, Sales December 1998, Communications Credit Penetration January 1999, December 1998, and August 1998.
Software Sales Supervisor Future Shop
Computer Skills:
· Extremely proficient in the following software programs:
Microsoft Word, Excel, PowerPoint, MS Works, Internet Explorer, Adobe Premier.
· Extremely proficient with the following Electronic Equipment:
Scanners, digital cameras, and networking and wireless networking systems.
Academic Awards/Participation
MBA Association Vice President Western Washington University 2003-2004
UW Dean’s List 2000
EDCC Dean’s list 1997, 1998, 1999
DECA Member and State and National Competitor 1997
National Honor Society Member 1996, 1997
