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word format                               Bret McKenna

 16614 28TH DR SE Bothell, WA 98012 ● (425) 481-9352 ●


Objective:  Executive Strategic Management or Strategic Marketing Position


        Proficient in technical written and verbal communication skills, with strong research and analytical experience.

        Detail-oriented professional, creative with the ability to work effectively with all organizational levels.

        Management responsibilities involving leadership, problem solving, tactical design execution, and the ability to synthesize information quickly.

        Strong presentation, teambuilding, and strategy implementation experience.


        Master of Business Administration    Graduation June 2004

Specialization: Strategic Management and Brand Marketing

Western Washington University: Accelerated MBA Program

Vice President Western Washington University MBA Association

        Bachelor of Arts    Graduated June 2001

Specialization: Management and Marketing

University of Washington         


Work Experience:

Marketing Research Analyst Intern    Bellingham, WA

Western Washington University, Department of Campus Recreation 2004

        Planned promotional activities for new Campus Recreation Center.             

        Developed, researched, and marketed Recreation Centerís potential use as a venue for supplementary operations.

        Create market comparison of costs and offerings currently used by other facilities.

        Implement marketing plan and formation of product offering brochure for presentation to prospective clients.


Previous Sales Experience 1997-2002

        Interpreted customers and small business ownersí needs, developed and integrated products and recommend solutions to satisfy consumers.

        Supervised department, trained and coached employees, and scheduled department employees.

        Designed and implemented integrated product comparison chart by augmenting current available company product information.

        Developed and implemented a new product merchandising Plano-gram to categorize products in an easier more logical fashion.

        New merchandising plan lead to quicker navigation of isles, prevented lost sales, and allowed for sales ads to be set faster and easier.

        New layout generated sales in the department achieving over $1 million in annual sales.

        Responded and managed customer complaints and information inquires in a timely fashion.

        Utilize multiple computerized data entry systems simultaneously. 

        Helped customers understand product differences, generated increased customer satisfaction, and reduced selling time.



Business Machine Sales       Office Depot    February 2002 and April 2002 store MVP.

Direct Catalog Sales              Eddie Bauer

Communication Sales            Future Shop   Awards for: Communication CSP January 1999, Sales December 1998, Communications Credit Penetration January 1999, December 1998, and August 1998.

Software Sales Supervisor    Future Shop


Computer Skills:

        Extremely proficient in the following software programs:

Microsoft Word, Excel, PowerPoint, MS Works, Internet Explorer, Adobe Premier.

        Extremely proficient with the following Electronic Equipment:

Scanners, digital cameras, and networking and wireless networking systems.


Academic Awards/Participation

MBA Association Vice President Western Washington University 2003-2004

UW Deanís List 2000

EDCC Deanís list 1997, 1998, 1999

DECA Member and State and National Competitor 1997

National Honor Society Member 1996, 1997