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E-Zine Marketing
The most basic definition describes an Ezine as simply an online magazine or an ‘electronic’ magazine. Others describe ezines as magazines that can be created and distributed ‘electronically’.
What I absolutely LOVE about ezines and e-newsletters is the absolute ease and convenience that ezines entail. I used to carry my favorite business and industry magazines around with me in order to read the content. However with ezines and e-newsletters, you could access the content from any computer with internet access in any part of the world at anytime!
I enjoy creating folders for my favorite ezines and e-newsletters for easy reference on my computer versus having to store and organize stacks and stacks of magazines.
The BEST part about ezines and e-newsletters is the fact that THEY ARE FREE!! You don’t have to spend a single penny on ezines and e-newsletters if you don’t want to; in addition the content is usually beneficial to you because of the massive amount of targeted marketing that ezine publishers accomplish for their subscribers.
Massive Circulation!
The circulation of an offline magazine depends on some very critical factors.
The first factor is the geographic locale the magazine covers. Generally a successful magazine should be available in all of the 50 states of the U.S. Also, the magazine must maintain the address database of their subscriber businesses and residences.
The second critical factor is the delivery postage cost involved (usually covered with the subscription cost).
The third factor is the cost to the subscriber for the monthly, quarterly or annual subscriptions.
However with a simple Ezine, the circulation only depends on one component: a confirmed opt-in email address. Ezines are always in an email format that gets sent to your email inbox – ezines are not expensive print media that must be delivered to your postal mailbox!
What’s more, an ezine publisher may choose to send your subscribed ezine to your email more than a few times a week – while traditional print magazines get snail-mailed to your place of residence once a week at most or once a month normally.
Ezine Directories & Listings
One of the best places to advertise, is eZines (electronic magazines). You can reach a very targeted group of people for very little cost. If you haven't used this before, start with the lower cost eZines and roll your profits into the more expensive ones. These are all excellent and your results will be determined by the size of their subscriber base.
Ezine Listings and Directories-
Big Ezine Directory The Internets Largest Searchable Database Of Ezines. Easy Search Functions With Many Search Fields.
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Discover How Online Public Relations Could Drive Laser Targeted Traffic To Your Website For Free!
Public Relations…WHY??
Placing your ad in any type of traditional online or offline media could become quite pricey if you’re not careful.
Offline Advertisements include: TV, Radio, Newspapers,
Magazines, etc.
Online Advertisements include: Banners, Pay-Per-Click, Ezines etc.
However there is a way to get your ‘ad’ in these types of media offline AND online FOR FREE by using a POWERFUL strategy called Public Relations!
Public Relations is a realm of the Internet Marketing industry that new internet marketers SERIOUSLY overlook.
What is ‘Public Relations’?
Public Relations (also known as ‘PR’) describes the perception that the public, or society in general, has about you, your business or your cause. It is how you and/or your business ‘relates’ to the ‘public’.
From a marketing and promotional standpoint, your goal is to ‘advertise’ your product or service in these forms of media listed above. However it costs money to advertise doesn’t it?
Now the question becomes, ‘Is there an alternative MORE AFFORDABLE way to get exposure for your product or service in the media?’
YES!!
Consider this: Instead of being one of the advertisers in the media (that most people tend to ignore anyways), why not actually become one of the STORIES?
In other words when a person flips through a magazine, watches the news or listens to the radio, they tend to pay attention to the actual CONTENT of these media formats.
When you flip through a magazine, do you actually spend a lot of time reading all the advertisements? When you watch the news, do you even pay a lot of attention to the commercials? As you listen to the radio (ESPECIALLY talk radio), do you pay a large amount of attention to the commercial breaks?
Probably not…
However, what DO you focus your attention on?
The CONTENT of course!
Instead of being just an advertiser, why not have YOU, YOUR PRODUCT or YOUR SERVICE included in the CONTENT of an actual talk radio broadcast, magazine article, or TV News spot?
I know what you’re thinking, ‘How in the world am I going to do that?’
Believe it or not, it’s much simpler than you think!
The first step is to mentally imagine yourself as a:
What is the main job function of these three occupations?
To provide quality content to the public of course!!
These 3 occupations have the obligation to provide quality content EVERY SINGLE
DAY, EVERY SINGLE MONTH, FOR YEARS AND YEARS!
Do you think that maybe they may feel strapped for stories at times? Of course! Enter the PRESS RELEASE – this is one of the MOST POWERFUL ways to get your business into the media!
Although media outlets such as TV, radio, and magazines receive press releases all the time, the releases that get published successfully always seem to have the same characteristic. The content is APPEALING and COMPELLING, and the public would possibly go CRAZY over what you have to offer (in a positive way of course)!
Getting your press release published due to its appealing and compelling content is a great way to get FREE publicity to your company, offer, and website!
Can you imagine submitting a press release that successfully gets published? Imagine the amount of free publicity, and the tremendous amount of TARGETED WEBSITE TRAFFIC that will be generated to your website.
The misconception!
Unfortunately a lot of misguided marketers have the serious misconception that basic public relations campaigns are only geared for large corporations and politics.
That is a misconception that couldn’t be further from the truth!
Public Relations and Press Releases are a powerful tool for ANYBODY looking to promote what they and/or their organization has to offer the general public!
For example if you are looking for a job or a promotion, a smart professional could employ a public relations campaign. Maybe there is a particular organization that has planned a fundraiser – public relations would be a tremendous strategy to use.
Is there a specific ‘cause’ that the public needs to be more aware and addressed? A strong Public Relations campaign is definitely the way to go.
An interesting fact is almost ANY product, service or business opportunity could be a prime candidate for a strong public relations campaign! It’s a matter of successfully creating a strong connection between the product, service or opportunity with a specific ‘cause’ that the public would lend an ear to.
What is a Press Release?
A Press Release forms the very beginning of a public relations campaign. In the offline world, press releases are submitted to Radio stations, TV stations, News reporters, Broadcast journalists, etc. These folks are ALWAYS looking for a hot story to publicize.
In addition, the ONLINE world uses press releases also!
Learn how to use Press Releases online!
Driving traffic to your website using a press release is what you want to accomplish as well. It is a good idea to do what you can to align yourself with the highest quality press release resources online.
One of the most popular Press Release resources on the web is called PRWeb.com. This website is where you want to go to read the press releases of other successful businesses, as well as to submit your press release for others to view as well.
When you visit the website, you’ll notice a tremendous amount of information that you could use to help you in your press release endeavors – make sure you maximize this resource to it’s full potential. It may have a tremendous positive impact on your online credibility as well as the success of your traffic generation efforts!
Click here to watch video tutorials:
username: successpwf password: april2007
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