Marketing with Autoresponders

by Joe Bellshaw

What is an autoresponder? Amazingly enough, there are still many

people trying to market a product, or service, online who do not know

the answer to that question. Autoresponders are an excellent way to

have your information delivered 24 hours a day.

Try to remember if this has ever happened to you. You were reading a

web page, or maybe browsing some free classified ads.

"Hmmmm.....that looks interesting." So, you click on the e-mail address

provided, and send a message asking for more info. You feel a little let

down, even anti-climactic, if you will, so you go on to read more ads.

You forget about the ad you just answered.

Then three days later, you get an e-mail stating that you "requested our

info". By now, you've totally forgotten about it and lost interest.

***CLICK*** .....Deleted.

Has this ever happened to you?

You surely don't want this to happen to YOUR potential customers.

This is the information age. People want what they want, and they want

it now. To keep them as customers, you've got to give it to them.

Fax machines, e-mail, fax-on-demand, and now.....autoresponders!

Within seconds of receiving a request, an autoresponder will send the

requested information right to the e-mail address that requested it.

Autoresponders play an integral role in nearly all effective internet

marketing campaigns.

Anyone who's marketing on the internet can use an autoresponder.

Also known as a "mailbot", or "infobot", there are numerous companies

that provide this service on the internet.

Here's how an autoresponder works. Upon reading your online

marketing material, (an ad, or web page) a prospective customer

decides to contact by email for "more information". The address they

are directed to contact is not your own, but the address of your

autoresponder.

As soon as any message is received by the autoresponder, it

automatically sends out the info that you have input. (Typically within

seconds!)

Setting up an autoresponder is not complicated. Once you choose the

company you'd like to obtain the autoresponder from, it's as simple as

emailing the text of your autoresponder message to the company that

provides the service for you.

Here are a couple things to be aware of when shopping for an

autoresponder. First of all, be sure to go with a company that will give

you unlimited number of "hits" or autoresponses. The last thing you want

is to pay a "per response" rate when you start receiving a lot of replies.

Also be sure that you'll receive a copy of each inquiry, so you'll be able

to track your advertising effectiveness. You want to collect the e-mail

addresses of the prospects, in order to follow up with them.

One last requirement of a good autoresponder service is unlimited

changes. As your company changes, you'll need to update your

autoresponder. Be sure that the company you go with lets you change

the information often, without an additional fee.

I have found one company that does all this--and more!

Not only can you edit, send and receive unlimited email messages, but

this service actually sends out multiple follow up letters to your

prospects, until they buy!

I highly recommend the AWEBER autoresponder service

We use this company, and they are exceptionally reliable, and

inexpensive. I, personally, have over a dozen autoresponders at this

time, and I honestly don't know how I ever got along without them.

They work for me while I'm asleep, on vacation, at the grocery store, or

anywhere else. Once you have one, you'll feel the same way.

After you set up your autoresponder, Add it to your signature. Post it

everywhere. In every ad you place, all over your website,

EVERYWHERE!

It's like having a non-stop salesperson working for you that NEVER

sleeps!

You'll soon see what an absolute MUST your autoresponder is to your

online promotion campaign.