Much of neck stiffness is caused simply by incorrect sleep and general posture. Also consider possible emotional causes. These techniques will reduce and may eliminate neck and shoulder tension:
Apply cream or oil, then, using a firm, kneading motion similar to a contented kitten's front paws, massage back and sides of neck with both hands. Beginning at the back of the neck, work slowly to the shoulders, and back a few times while staying off the vertebrae. Do this for 30 seconds or for as long as you wish. For further tension release, press points every 1/2 inch down neck for 3 seconds each.
With the middle finger on top of the forefinger, press indentations at the top of the neck for 3 seconds each.
Using your first two fingers, press the points on either side of the spine as pictured for three seconds each.
Continue as above until you have reached the depressions at the ends of your shoulders. End