Hello and thank you for taking interest in my online resume. I have chosen not to include my address and telephone number on this page for security reasons, but please feel free to email me for further details. I have designed this page as an opportunity to better showcase my skills and abilities to any advertising agencies that may wish to hire me. Feel free to look around and enjoy your stay!

As someone who works in an advertising agency, you know how difficult it is to get a first job within the industry.

Agencies tend to hire people with proven track records. Not beginners.

I would like to challenge that practice and encourage agencies to recruit some 'fresh blood' into the industry.

"Our industry is going through a major revolution. It needs a major change of thinking, it needs new blood, it needs to be nothing like the industry as it is now. It's a brave new world out there"
Nicholas Davie, Managing Partner, Mojo
Source: SMH 5/12/98 seection 9 page 2

Consider an unproven creative such as myself who has just completed a degree in business and marketing.

"Advertising Agencies main dealings will be with their clients, and more and more clients will be marketing graduates, so we have to be able to reflect their beleifs and have people of equal intelligence and ambition sitting opposite them at the table"
Gawen Rudder, Chairman of the Advertising Federation of Australia
Source: SMH 5/12/98 seection 9 page 1

I've always liked making things, but ever since I started making ads I haven't enjoyed making anything as much. My goal is to find a job doing the thing I enjoy most.

Making effective advertisments provides a satisfaction and sense of accomplishment for me. This is especially with humorous ads. Seeing someone smile, a result of something that I have created is very rewarding.

That there is an opportunity out there for me to make a career out of something I enjoy doing so much, astounds me endlessly.

If you are looking for a junior COPYWRITER with bright ideas, a thorough understanding of business and marketing concepts along with a passion for advertising, please email me and we'll talk further.

~ NEWS UPDATE ~

• I was recently shortlisted for the Advertising Federation of Australia's Graduate Trainee Program. Click here for the AFA's homepage with information about the trainee program.

  Competition was fierce this year with approximately 4000 (four thousand!) people going for one of the ten positions.

  The 4000 applicants were cut down to the top twenty based on a subission of three essays and their resumes. The essays had to be no more than 200 words each and were entitled; The Power of a Great Idea and My Greatest Academic Achievements and My Greatest Non-academic Achievements (Click the highlighted text to read my submissions)

  My submission was in the top twenty of the 4000+ applicants.

• Coming Soon:
  A portfolio of the best ads I've ever made for university assignments and competitions will soon be available on this website.

• 2000
  NEWS LIMITED AWARD SCHOOL
  

  AWARD School has a focus on ideas in advertising and how ideas lead to successful selling. This is taught through the completition of various briefs in print, television and radio executions.

• 1995 - 1998
  UNIVERSITY OF TECHNOLOGY, SYDNEY
  Bachelor of Business, majoring in Marketing
  Sub-majoring in Advanced Advertising
  

  Some of my results:
  Advertising Strategies - High Distinction
  Applied Market Research - High Distinction
  Advertising and Promotions - Distinction
  Advertising and Media Management - Distinction
  Project In Advertising - Distinction
  Business Statistics - Distinction
  Law for Business - Distinction
  

• 1993 - 1994
  BENEDICT SENIOR COLLEGE
  Higher School Certificate

  Obtained an aggregate TER of 86.8%

• 1991 - 1992
  LICEO SCIENTIFICO PEANO, Rome, Italy
  Studies were conducted in Italian

• 1989 - 1991
  SAINT PETER CHANNEL
  High School Certificate

• Aug 1999 - Present
  HARVEY NORMAN ADVERTISING
  Copywriting
  Copywriting for catalogues, press ads, advertorials and press releases for Harvey Norman and Domayne in Australia and New Zealand
  Copywriting for Space Furniture and the Home Cellars Club Buying Group press ads
  Coming up with creative concepts for catalogues and press ads
  Sourcing copy information from suppliers and through the Internet
  Proofreading all written material
  Attending and contributing to morning production meetings
  

• Dec 1996 - Aug 1999
  COMMERCIALS DIRECT
  Media Monitoring
  Scanning
  Client Research
  Responsible for Sydney division
  Previously responsible for South Australian division
  Data Entry
  U-matic editing

• Oct 1996 - Mar 1997
  LONE STAR STEAKHOUSE & SALOON, PARRAMATTA
  Waitress
  Worked in a team environment
  Worked to short time frames
  

• Nov 1993 - Oct 1996
  F&S PALMIERI
  Leaning Tower Restaurant - Lidcombe
  Francis Lloyd Restaurant - Lidcombe Catholic Club
  Waitress and Bar person
  Marketing of restaurants
  Handled money
  Customer service

• Computer Literacy
  I have a thourough understanding of File Maker Pro, Microsoft Word, Excel, Power Point, Publisher and Internet Explorer (all versions). I also have basic knowledge of Quark Xpress and Q&A.

  I enjoy creating web pages, hence a knowledge of HTML and basic Java script.

  CLICK HERE to check out my web page on The Wallflowers.

  I have extensive experience with PCs as well as Macs.

• Italian Language and Culture
  After spending over a year in Rome, I have come to love Italian culture and language. I can speak, read and write in fluent Italian.

• Reading and Writing
  In my spare time there's nothing I enjoy more than to sit down and read a book. I especially enjoy books of the fantasy genre with some of my favourite authors being; Terry Pratchett, David Gemmell and Sara Douglass.

  I am currently writing a fantasy novel with a friend of mine with the working title of 'Pariah'. Writing with someone else is a fun experience seeing as neither of us know exactly how the book is going to end!

  Coming soon: Chapter One of 'Pariah'

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