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Contact: Collectible Specialties International

SCHWINN ADVERTISING - EX HINDMAN SALE, CHICAGO, APRIL 6/97

I purchased 1 Lot at the Schwinn Auction in order to obtain a set of Original Pen & Ink Sketches for my collection. The following is the balance from that Lot. Available on a First Come - First Served basis. Not many lots in this auction were sold to individual bidders. Hence, for Nostalgia Buffs, Schwinn, Americana, or Cycling Collectors in general, this should be a "Not to be Missed" opportunity. OWN A PIECE OF HISTORY! You may never have a vintage Schwinn opportunity again.

Item #

Category

Description & Remarks

USA$ Price

1
SIGN
HAND PAINTED SIGN - Red & Black
28"w x 22"h - Art Board - c1950
All Lettering: "CYCLE HUB ASSEMBLY" "A skilled operation requiring Accuracy & Precision. The sensitive fingers of the blind are easily adapted to this type of work."
$95
2
PHOTO
Exploded BMX PHOTO - Black & White
20" x 25" - Mounted - c1980
4 BMXers racing through a berm. The Schwinn racer is leading the pack. Some surface distress.
$65
3
LINE ART
Original "PREDATOR" Line Art
19" x 11½" - Linen Paper - c1987
Probably Unique
$135
4
ART WORK
"PREDATOR" Art Work
18" x 13" - Art Board - c1987
For Decals, Accessories, etc. Frameable. Black on white.
$85
5
PHOTO
Photo - CHRISTMAS 1946
20½" x 10" - Sepia Tone by Weavers, Los Angeles - Dec. 28/1946
Christmas party given by Harry Wilson Sales Agency to Schwinn Dealers of Southern California & Arizona at the Biltmore Hotel in LA. Distress to 2 corners. Photo taken by a camera equipped with Fish Eye Lens. 12pc. band in background. Post WW2 era image. Has interesting array of hairdos and clothing. Must be over 300 people in photo.
$75
6
PHOTOS
Photos - Lot of 7pcs. dated 1974
6 boards - 11" x 14", 1 board - 22" x 14" - Mounted on Board
Touched up photos. Seems to be one lot relating to Assembly Instructions of the reflector kit. These are the finished art boards sent to the printer to make final negatives of the printed booklet.
  • 2 boards: Reflectors mounted on wheel
  • 1 board: 3 only reflectors
  • 3 boards: Mounting of reflectors on racing handlebar with different positioning due to accessories
  • 1 board: Master showing assembly with 7 images (22" x 14")
$175
7
PROOF
"HIGH SIERRA" Advertisement Proof - 1986
11¾" x 17 1/8"
Blue proof of HIGH SIERRA MTB. Fold to top.
$25
8a
SKETCH
Original Pencil Sketch Advertisement
12½" x 22" - c1965
"COME ALIVE WITH SPRING ACCESSORY SPECIALS FROM SCHWINN". Drawing of singing robin at side. Above is the header, below is blank. Together with one other piece which is related to the campaign. This is included without value.
$95
8b
SKETCH
Original Pencil Sketch Advertisement
12½" x 22" - c1965
Similar to above but only "BE AN EARLYBIRD WITH SPRING ACCESSORY SPECIALS FROM SCHWINN" Drawing of robin picking up resting worm.
$95
9
PROOF
BROADSIDE OR Proof by Grant Advertising
25" x 18" - Black ink on Gloss Paper - dated Jan. 1948
Job #4792, Ad #33 for the A.B.
"Schwinn Built" Tubular BICYCLE RIMS. Has SCHWINN PHANTOM behind larger image of rim profile. Centre folds. Slight edge distress does not detract.
$175
10
PROOF
Black Phantom (B17) Ad Proof
18" x 14" - Black Print - c1948
"SCHWINN ON TELEVISION!....WHEREVER TELEVISION IS RECEIVED." Centre fold to sheet. Probably unique.
$225
11
ADVERTISING
Lot of Original Photo Artwork, Transparencies & Mock Ups
Various sizes and materials - 1983
Mock up for the 1984 "BICYCLING" BUYERS GUIDE CAMPAIGN. Would have originally cost at least $10,000 to produce. Make your own 'SCHWINN" Poster. Also includes copy of 1984 Buyers Guide.
  • 2 pieces 23" x 17" overall
  • 2 prints 20" x 15¾" full colour prints from negs.
  • 1 proof 18" x 24" printed, water stained
  • 2 transparencies-original from above proof
  • 3 transp. original
  • 4 transp. original from different campaign
  • 5 pieces miscellaneous all related
$600
12
PHOTO
Colour Photo
15½" x 10½" - Mounted on Whiteboard - c1985
Photo of 2 cyclists, man & woman, in the tropics, mountains in background. Beautiful, very professional imaged photograph.
$150
13
AD SAMPLES
Presentation Ad Samples by Flair Communications Agency Inc. - 2 pieces
22" x 18" - Boards - c 1985
"Schwinn - The New Highlights" Images are 13" x 10" and 14" x 10¾". Seems they were used by Flair to present their Schwinn programme.
$150
14
PAINTING
Watercolour Painting
18¼" x 22¼" - Exterior - c1975
Schwinn store design layout from outside facing in. Exterior at door. Absolutely beautiful. Image is 131/8" x 167/8". Large Schwinn store sign reads: "Schwinn Bicycles - Parts & Accessories". Image of racing bicycle in the centre.
$425
15
PAINTING
Watercolour Painting
7" x 6" - on much larger Board - c1975
Image is of 2 ladies riding drop frames, 5 or 6 speeds. Both have baskets. Seems to be a preliminary study.
$75
16
ART BOARDS
Art Boards - Lot of 9 pieces
Various sizes - c1970
Printer direction for Accessory Header or Blister Card. Shows colour position, colour separation, and type face for Accessory and Parts Programme. These were sent for parts suppliers to colour /size and print face to standardize their line of accessories.
26" x 15", 25" x 10", 26" x 9", 20" x 6", 18" x 20", etc.
$200
17
PRINTING
INSTRUCTIONS
Print Direction Board
28" x 22" - c1970
For Headlight & Generator box.
Schwinn part #260 - Block Generator Set.
$50
18
PRINTING
INSTRUCTIONS
Print Type Face Boards
For blister cards or boxes. - c1970 (one dated 1969)
  • a) 26" x 17" Header for BICYCLE PARTS & ACCESSORIES
  • b) 25" x 19" 1969 box for STING RAY TRIPLE NOTE HORN PART #05 010
  • c) 26" x 20" Box for LARGE BULB HORN
  • d) 22" x 22" Box for TWO TONE HORN
  • e) 18" x 21" Box for 5 SPEED FREEWHEEL COG
$35
$45
$40
$35
$35
19
ART BOARD
Scholarship Campaign Art Board
16" x 14" - Black Print - c1948
Outstanding mock up for magazines and printed brochures. Promoting "ALL-AMERICAN NEWSPAPER BOYS SPORTS SCHOLARSHIP". Has c1948 BLACK PHANTOM ridden by a Newsboy. Sold as is.
$200
20
DESIGN/IMAGE
Mylar Mock Up
20" x 19" - Master Board - c1970
Very attractive mock up of the Schwinn Sales & Service Design. Shows image of Racer on top panel, "SCHWINN" on middle panel, and "Sales & Service" on lower panel.
$120
21
AD BOARD
BMX Advertising Board
22" x 17" - c1982
Ad board for BMX Programme. Shows 8 models along with specifications. Models include STING, THRASHER, TEAM, etc. This was probably the set up for either their catalogue or BMX Magazine ads.
$100
22
AD BOARD
BMX Advertising Board
22" x 17" - c1982
Seems to accompany above. "PREDATOR" advertising showing the componentry and accessories at retail pricing. This is the finished work for a magazine ad. Shows individual Zeronine Number Plate, Chain, Sugino Crank, Brake Lever, Maximizer Tread Tire, Brake, Seat Clamp, Seat, Handlebar, and Stem. Image to right side is a gloved hand on a grip as if the rider is about ready to either start a race or enter on the Mojave desert. Nice piece.
$100