Your Hit Parade was a popular American radio and television program, sponsored by Lucky Strike cigarettes and broadcast from 1935 to 1955 on radio, and 1950 to 1959 on television. During this 24-year run, the show had 19 orchestra leaders and 52 singers or groups. Each Saturday evening, the program offered the most popular and bestselling songs of the week. The earliest format involved a presentation of the top 15 songs. Later, a countdown with fanfares led to the top three finalists, with the number one song for the finale. Occasional performances of standards and other favorite songs from the past were known as "Lucky Strike Extras."