use any flat fee MLS home listing program
it meets the following 5 criteria
There is a lot of confusion surrounding
flat fee MLS programs in the real estate Industry. We want to give you
5 criteria or elements you absolutely, positively must understand:
FLAT FEE companies are charging an up front fee as low at $99 but have
hidden back end fees that may cost you 1/2%, 1% or more in commission when
you sell your home. Avoid this kind of program...it may cost you thousands
of dollars when you close! Read the listing agreement from beginning to
end and ask if there are any other fees involved. Try to find a broker
that is sincere and means flat fee when they say flat fee.
When we started this program in the Greater Orlando Area there wasn't
many flat fee brokers anywhere in the country. We're beginning to see more
now, but BEWARE, not all of them are really offering flat fee services.
Real estate companies, brokers and
agents come and go. It's the nature of the real estate profession. So watch
out for the broker that couldn't make it in the traditional world of real
estate and thought they would give this flat fee thing a shot.
You want to use the services of a
broker that fully understands the importance of completing a detailed MLS
listing. The listing also must be carefully placed in the appropriate category
for Realtors to find it when their conducting a search.
It seems like a very simple process
but if the flat fee agent doesn't know what their doing you will end up
paying the price. Don't get lost in the system over a few bucks!
The competence of the broker you
use to place your listing is crucial. They must have a broad understanding
of the entire MLS software program and the marketing sense to position
you for the greatest amount of targeted activity.
This is a simple process, but, only
for those of us who have studied the Multiple Listing Service and know
how to take advantage of every single tool available on the system. We
have to continue to practice the fundamentals everyday and be willing to
learn about the new innovative programs that the MLS creates.
Although the average market time for a home priced within the market value
range is about 45 days in Florida we place the property on the MLS for
up to 1 year. Why not! You can cancel and make changes to your listing
anytime you want. We fax or email our customers a copy of the actual listing
to look over. If any changes are necessary it's taken care of immediately.
Most Realtors seem to put very little importance on the photos of your
home. They usually have the staff MLS photographer take one photo of the
front of the property and two weeks later it may appear on the listing.
We take several
photos of your home including interior features. We have the MLS software
to upload multiple photos of your home (available on most Florida MLS boards)
so Realtors can email their buyers complete details and the pictures of
your homes best selling features anywhere is the world.
We have run across some Internet companies offering flat fee service nationally.
After looking closely at a couple of the programs we realized that they
were not affiliated with the real Multiple Listing Service (MLS) at all.
Their programs offered Internet advertising and they tried to use a similar
name to make you think it was the actual Realtor MLS system.
Before you list your property
make certain it is the local Realtor Multiple Listing Service that you're
getting. There is no substitute for the real thing in this case!
You should read on, if not... Click here and you're there!!
What full commission agents
are saying about flat fee services
Traditional agents tell us they like
our program because it offers additional inventory to present to their
buyers. However, they would never tell us this in front of their broker
or their few die-hard co-workers who only list homes. And as you can probably
guess the agents that only list are the agents that don't like what our
program provides. And the big mega brokers know they would never offer
an option like flat fee MLS.
We get calls from customers every
day, telling us how amazing this system really is. So try it for yourself
before you listen to a full commission listing agents fictitious warning.
They have no defense for this type of program other than to try and use
If you have
done the math and reviewed the charts above, you realize that the savings
involved with our flat fee MLS service is impressive.
As I mentioned before, home sellers
using our service will save an average of $5700.00 on the sale of a $200,000
home, over $7200.00 in savings on the sale of a $250,000 property and a
whopping $14,725 will be saved in listing commissions on the sale of a
Did you know that traditional agents
offer to reimburse sellers for any money they invested in a by-owner program,
including flat fee services, if they agree to list with them.
We have heard this from several home
sellers from all around the country who have tried various by-owner programs
first, before listing. We've asked several Realtors about this and they
tell us that it is policy for most traditional real estate companies to
agree to reimburse for the price of any fsbo program at closing in exchange
for the full service listing.
If for some reason your circumstances
changed due to a job transfer or in your personal or business commitments
and you decided you needed the assistance of a full commission agent they
would probably reimburse you for this program when your property closes.
Another great reason to test drive our MLS home listing service!
The point is this...The
value of our home listing service is at least 10 times what you will pay
for it and in most cases it will not cost you anything to test the
results and find out for yourself that its everything we say it is.
here's what you get:
Flat Fee Realtor MLS home listing service
for up to one year...
Today's most dynamic FSBO program saving
you 3% of your equity...
The ability to save thousands and not
have to deal directly with buyers unless you choose to and save even more...
A well crafted and detailed MLS listing
that gets attention...
Upload and display multiple photos on
your MLS Listings in most MLS areas...
International exposure with a
Internet listing on Realtor.com, EListingService.com, Yahoo Real Estate, OrlandoSentinel.com and more...
Plus... if you are buying another home and allow us to represent you the savings are even greater!
It doesn't matter what time it
is or what day of the week it is! Your listing will be active on the MLS
within 24 hours!
So call or email us now for the details on the most flexible selling and buying program ever offered by a real estate company!
To your success,
Real Estate Services offered by Larry E. Johnson
Have questions? Feel free
to email me at:
Larry E. Johnson
Larry E. Johnson
407.247.1769 (Local call in Orlando)
Larry E. Johnson
P.S. - The real estate
market is hot throughout Florida right now. It's a sellers market, which
means selling prices are at there highest. If you're serious about selling
your home, now is the time.
Smart Way to Sell Your Home...
You stuck it out to the end... Congratulations!
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Notice of Non_Representation
Florida Law Requires that Real Estate Licensees provide this notice to potential Buyer's and Seller's of Real Estate.
You are hereby notified that Real Estate Professionals and I do not represent you in any capacity. You should not assume that any real estate broker or salesperson represents you unless you agree to engage a real estate licensee in an authorized brokerage relationship, either as a single agent or as a transaction broker. You are advised not to disclose any information you want to be held in confidence until you make a decision on representation.