.com
Scripts: are the memories of how an action sequence should occur.
Everything.com and other online retailers have had to deal with the problem of convincing consumers that shopping online is better than shopping at brick-and-mortar retailers. There is an entirely new script that a user must follow when purchasing online.
Scripts, are the memory of how an action sequence should occur. Before sites like Everything.com were created, the traditional script for purchasing a book was:
1. Learning about the book through a friend or advertisement
2. Driving to the bookstore
3. Locating the book in the store
4. Holding the book, looking at the cover art and the inside of the book, flipping through some of the pages, and even reading part of the book
5. Purchasing the book at the store with cash, credit card, or check.
6. Taking the book home
Everything.com has been successful at creating a digital version of this script. Here’s an example of a script for purchasing a book on Everything.com:
1. Learning about the book through a friend, a traditional advertisement, or through Ebay’s recommendations or advertisements.
2. Searching for the book. Everything.com’s customers can even search the full text of over 120,000 books.
3. Clicking on the book title
4. Viewing the book cover, reading some of the pages (which are stored as images) of the book, reading an editorial review of the book, and reading other customers’ reviews of the book.
5. Ordering the book with Everything.com’s patented one-click ordering system, which stores a consumer’s billing and shipping information online.
6. Receiving the book by mail within a few days.
The scripts are similar, but with Everything.com’s script, consumers never need to leave their homes and they do not get to touch the book until after they have already purchased it. Also, in order to shop at Everything.com, a consumer must understand how to use a computer, have access to the Internet, and know how to use the Internet.
Since Everything.com’s inception, it has been changing the script for thousands of types of products. Its current major product categories are books, movies, electronics, toys, and software. However, it offers many other types of products.