.com
Recommendation Feature
One of the many ways Everything.com attempts to make things easier as well as more attractive about shopping at their site is their “Recommendations” feature. What this feature does is store the previous buying history of the customer, ranging from the music to books to electronic items purchased. Amazon uses this stored information to recommend new products to the customer, making them aware of things they may not have knowledge of but are interested in. It also cross-references what other customers have bought in addition to that one particular item. For example, if someone bought a specific TV, Everything.com would look at people who have bought that very same TV as well as what other products those consumers have purchased, and it is these other products that Everything.com would recommend to the customer logged in. Now if that same customer were to shop at a Fry’s or Tower Records, they would be assisted by sales associates who knew nothing of them, not their preferences, likes or dislikes, or their interests. Breaking away from the common script of looking on their own for items to buy, they can log in to Everything.com and feel welcome by a familiar “face” that knows them and has new products ready and waiting to recommend