VANCOUVER, April 6 /CNW-PRN/ - Blue Zone, Inc. (OTC BB: BLZN) today announced that it has been invited by Microsoft to attend and present at the NAB2000 (National Association of Broadcasters) Conference in a session covering interactive television production and tools called Building Blocks for Interactive Television.
"This invitation from Microsoft validates that Blue Zone and our NewsBZ(TM) platform is a leader in convergence solutions,'' said Bruce Warren, CEO of Blue Zone. "We look forward to participating in this exciting exchange of ideas and opportunities.''
Blue Zone, along with five other Interactive TV Developers, was selected from more than 80 Microsoft TV Solution Providers to present with Microsoft at this year's NAB. Blue Zone's presentation will demonstrate the NewsBZ(TM) platform and be followed by a question and answer session.
"The NAB2000 is the world's leading conference and exhibition for the converging electronic media communications industries and offers Blue Zone an excellent opportunity to increase awareness about the NewsBZ(TM) platform,'' said Jamie Ollivier, President of Blue Zone.
The NAB conference is held annually in April by the National Association of Broadcasters, and delivers the most comprehensive showcase of digital communications technologies including every element of television and radio broadcasting, film/video production and post production, audio production, multimedia, the Internet, satellite and telecommunications. As the broadcast industry's Convergence Marketplace, NAB2000 offers more than 150 educational forums within 10 program tracks, over 1,400 cutting-edge exhibits and dozens of high-profile networking events. In 1999, over 106,000 participants attended the conference.
Microsoft's Interactive TV presentation will be in Las Vegas at the Venetian Hotel in the Marco Polo meeting room 701 on Sunday, April 9, 2000. The five other presenters include: Wink Communications (NASDAQ:WINK - news); Mixed Signals Technologies; Respond TV; Leapfrog Productions; Viziworx, Inc.
About Blue Zone
Blue Zone is an award-winning leader in interactive television, radio, advertising and the Web. Blue Zone's proprietary enhanced broadcast platform MediaBz(TM) is convergence software integrating TV, radio, the Internet and print media. Through its on-air/online toolkits, Blue Zone delivers new revenue streams and audiences to broadcasters. For viewers worldwide, Blue Zone offers round-the-clock news, entertainment and e-commerce on TV, computers and hand-held devices. MediaBz(TM) is compatible with all ATVEF-compliant devices including Microsoft's WebTV and other set-top-boxes. Come to Blue Zone. ``Convergence is here(TM).'' www.bluezone.net.