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RFGI to Provide Cutting Edge Personalized Financial News and Research Content

DALLAS, Feb. 10 /PRNewswire/ --, inc., the on-line brokerage division of Rushmore Financial Group, Inc. (Nasdaq: RFGI - news), announced today an agreement with NewsAlert, Inc., through which will provide web- based news and research services to website visitors and customers of

``This agreement represents another step toward's goal of creating the most robust trading platform for active on-line investors,'' stated Drew Hayes, Managing Director of

`` will provide visitors and customers with personalized financial news and research from a wide variety of the most respected names in the business. Both customers and visitors have a one-stop destination for getting news and research on their favorite stocks,'' concluded Hayes.

NewsAlert brings to content from: Business Wire, CBS MarketWatch, Corporate Financial Online, M2 Newswire, Motley Fool Wire, PR Newswire, On24 and PrimeZone Media Network. Features of the site include:

Customizable stock portfolio valuation tracking

Personalized searches for financial news headlines and stories

Detailed price and fundamental data

Price history charts

Mergers and Acquisitions news

Earnings and forecast information

Market activity at a glance

Definable top gainers and losers searches launched in February of 1999, offers its customers, via the internet, real-time Level I and Level II quotes integrated with highly efficient directed order routing to the stock exchanges and electronic communication networks (``ECN's'').

NewsAlert, LLC is an industry leader in providing financial news and information for business focused websites. The company's clients include Dow Jones & Co., Lexis-Nexis, Data Broadcasting Corp., Datek Online, Charles Schwab International, CBS MarketWatch, Dreyfus, PriceWaterhouseCoopers, MarketGuide, and many others. In addition, NewsAlert's home site,, ranks among the Top 20 Business and Investment Resource sites on the Internet, attracting almost half a million unique visitors per month. has recognized NewsAlert with an Editors' Choice award as a top business and money news site.

Rushmore Financial Group, Inc. is a financial services holding company which provides, through its subsidiaries, a wide range of investment and insurance services and products to its clients over the Internet and through a national distribution network of securities representatives and insurance agents. Its investment services business consists of securities brokerage services, mutual fund distribution, variable life insurance and annuity sales, fee-based advisory services, and other financial services. The Company's insurance services business selects and markets a wide range of life, disability, accident and health insurance and annuity products.

The Company is headquartered in Dallas, Texas and its common stock is traded on the Nasdaq SmallCap Market under the symbol ``RFGI''.

Market Capitalization $7.34M

Shares Outstanding 3.56M

Float 2.50M