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INTRO (DESIGN SECTION COMING SOON)

RICHARD HOLLIS (GRAPHIC DESIGN, A CONCISE HISTORY)

Graphic design is the business of making or choosing marks and arranging them on a surface to convey
an idea. Graphic images are more than descriptive illustrations of things seen or imagined. They are signs whos content gives them a unique meaning, and whose positioning can lend them a new significance.

When printed, the word, as a form of speech, loses a whole range of expression and inflection. Contemporary graphic designers (and particularly their precursors, the Futurists) have tried to break this limitation. By increasing or reducing the reletive sizes, weights and position of the letters, their typography can give a voice to the text.There is an instinctive urge to do more than merely convey a messege, a desire to give that messege a unique character.

The primary role of graphic design is to identify: to say what something is, or where it came from. Its second function, known in the profession as Information Design, is to inform and instruct, indicating the relationship of one thing to another in direction, positioning and scale. Its third role, very different from the other two, is to present and promote, there it aims to catch the eye and make its messege memorable.