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RADIO PROMOTION
We create customized campaign plans for each release.

We provide:

  • Up to date mailing labels
  • Advance set up at radio to launch interest
  • Daily radio promotion
  • Customized advertising coordination at Industry Trade Magazines
  • Tracking services
  • Weekly detailed reports

TOUR PROMOTION
We promote both concert tours and promotional tours.
We work directly with Concert Promoters, Radio, and the Internet to maximize our Client's tour dates.

We also:

  • Book on-air interviews and acoustic sets at radio
  • Arrange for radio station co-presents
  • Create on-air promotions including contests and cd/ticket giveaways
  • Act as liaison between agents and managers
  • Arrange trade magazine appearances and photo opportunities

DIGITAL AUDIO DOWNLOADS
One of our premiere services is the utilization of MP3 technology to create Digital Audio Downloads. These dynamic emailable files link to multiple websites of our client's choice and are an instant visual of the artist's images and a sample of their music.

Digital Audio Downloads can contain:

  • Flash animation
  • Biographical info
  • Video
  • Audio
  • Voiceovers
  • Tour dates
  • Release dates
  • Radio add dates
  • Mailing list forms
  • Order forms
  • Other materials you provide
Once created, we will utilize it on the web daily as our foremost online marketing tool to drive traffic to your website.

We can also email the download to any number of our databases which include:

  • Record Label A&R
  • Radio Stations
  • Industry Trade Magazines
  • Industry Press
  • Artist Managers
  • Booking Agents
  • over 1000 online Media and Entertainment based Websites
Additionally, each member of the team involved in the marketing campaign can utilize the Digital Audio Download to reach his or her contacts… its fast; it's easy and extremely effective. Check out our samples here. Or, email us for a free sample at customerservice@Argyle Management

    GENERAL INTERNET MARKETING
    Our customized Internet Marketing campaigns are designed to drive traffic to our client's websites by setting up:
    • Web casts
    • Online chats
    • Posting to message boards
    • Newsgroups
    • Chat rooms
    This is a very organic way to start a word of mouth buzz about our client's releases online. We handle search engine submissions as well as put press releases out online to over 1000 Media Outlets and Entertainment based destination websites to spread the word.

    As well as getting airplay on Argyle Managements Online Radio Station located on the MP3.com site, we also service the biggest and best Internet Radio stations online.

    In addition, our partnership with Liquid Audio enables us to make our client's music available for download on over 500 of Liquid Audio's affiliate websites. These sites include Towerrecords.com, Listen.com and web portals like Yahoo. After the music is uploaded to the network, a web page is created where users can:

    • Sample 30 second clips of each song
    • Check out graphics
    • Read notes about the artist(s)
    • Read lyrics and credits
    • Link to the client's website plus other sites that sell their music.
    There is a vast array of options in the Internet arsenal; these are just a few and we are always expanding upon them.

    INTERNET RADIO
    As listeners get more and more frustrated by less choices on their local radio stations, they find a world of choices on the web. Broadcasting over the Internet transcends the limits of terrestrial broadcasting and listenership is growing. Traditional radio stations reach local and sometimes regional areas while Internet Radio Stations are reaching a worldwide audience.

    According to the new Arbitron Webcast Ratings, currently measuring 2,233 stations and channels, these Internet channels represent more than 16,800,000 total hours of listening in one month alone, which means that tens of thousands of people are now tuning into online radio stations at work, at home and at play and that number is compounding.

    • 19% of on-line users have actually listened to radio on-line
    • This means that 6% of all Americans have listened to radio on-line
    • 76% of on-line users indicate they are listening to Internet Radio more often
    • Out of the total Internet radio listenership 3% are 12-17, 14% are 18-24, 61% are 25-44
    Considering the rapid growth of the Internet and the nature of downloading streaming programs and accessing audio on the Internet, Internet radio is off to an extremely fast start.

    As this situation grows, we are continuously monitoring which Internet Stations will have longevity and our clients can count on us to continue to promote choice online radio stations on their behalf, such as Lycos Radio Network, Spinner.com, NetRadio.com and Radio Sonicnet.

    WEBSITE DESIGN, HOSTING and WEBMASTER SERVICES
    We handle all of the crucial details of putting our client's assets out for public domain onto the 'net. From concepts and ideas for the design of the website to the implementation and release onto the net, we are a solution provider for Websites. E-commerce capabilities, Macromedia Flash, custom graphics, and statistic packages are available as well as the registration of domains, website hosting and Webmaster services.

    CONSULTING
    Our consulting services are designed to guide our clients through the entire process of promoting and marketing their releases. It includes referrals to other appropriate companies that can become a part of the campaign on the Press, Lifestyle Marketing and Merchandising levels.

    Whether you're debuting a new band or your established act is releasing a new effort, our concerted activities will start an early buzz. The Music Industry is in a continuous state of evolution. Every step of promotion and marketing is extremely important and warrants consideration. The Argyle Management team offers comprehensive promotion strategies that lends years of experience, commitment, persistence and passion you can rely on. We invite you to call on us for a consultation to see how we may fulfill your individual needs.

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