AEON English school under mounting pressure to specify exact names of all 100 colours

TOKYO, Japan (GTA) -- AEON English school continues to come under mounting attacks following reports that they fabricated numbers in their recent "100 types of people, 100 colours" marketing campaign.

In an exclusive report released in March or 2006, GTA produced evidence that AEON's claims of '100 types of people' had been sexed up while they were actually offering English lessons suited to no more than '6 types of people' and maybe '2-3 colours' at the most optimistic of estimates.

A far cry from 100.

Although a spokesperson for AEON had promised a full, detailed list of all 100 people and 100 colours, that report has yet to be released to the public.

"What were seeing is the results of an overly-optimistic campaign that has obviously gotten out of hand," an insider in the English school industry explained.

"What may have began as harmless boasting, such as claiming 'We've got 10 colours!!' turns to 'No way dude! We have 25 colours!'" he added.

"Add alcohol into the mix and before you know it, everybody is jumping and shouting 'We have 100 colours!' 'We can offer service to 100 kinds of people!' while exchanging a series of intense, high-fives."

It's basically all a load of cobblers. Nothing more than boisterous cheerleading. Now, I think they've backed themselves into a corner, from where they can't get out.

Experts fear that this incident could damage the overall marketing credibility of the entire English school industry in Japan.