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"CRU VIN DOGS" WINE BRAND BECOMES NEW MORRIS ANIMAL
FOUNDATION MARKETING PARTNER – DONATES $10,000 PLUS 10% OF
SALES COMMITTED TO MAF DOG HEALTH RESEARCH
Cru Vin Dogs Will Offer Special 2008 Canine Cancer Campaign
Wine Label
Denver, December 3, 2007: Cru Vin Dogs, a direct-to-consumer
wine company founded upon the objective to donate 10% of sales to
canine-related charities, is Morris Animal Foundation's (MAF) latest
marketing partner. Cru Vin Dogs made a $10,000 donation to MAF for
canine health research, plus has committed to donate an additional
10% of all wine, art and merchandise sales to MAF canine health
research until the end of 2007. Thereafter, MAF will benefit from
the company's 10% canine charity donation presently being divided
among three canine charities. To order wine to support MAF and dog
health, go to: www.cruvindogs.com.
Also, Cru Vin Dogs Best in Show release in 2008 will be
dedicated to MAF's Canine Cancer Campaign and will include a limited
edition Canine Cancer Campaign illustration of a Best in Show
Champion breed as the label artwork. Again, 10% of all proceeds from
sales, art and merchandise from this canine cancer label will go to
MAF. Learn about MAF's work to treat and cure canine cancer at:
www.curecaninecancer.org.
Cru Vin Dogs Wine Group is a direct-to-consumer wine company
that locates small lots of special wines and grapes from vineyards
throughout the world to create masterful blends of exceptional
quality and value. This effort is led by Mary Snellgrove and Bill
Foss, seasoned wine professionals with decades of experience in wine
distribution and sales; company co-founder/artist Jay P. Snellgrove;
California winemaker/viticulturist Tony Wasowicz; and Ohio director
and certified wine educator Cameron Close.
Cru Vin Dogs Mission: "We exist to combine our
passions – friendship, wine and art, our love of dogs and
worthy causes – into a wine brand with a purpose; wine that
gives back. Wine that makes a difference."
Wine selection from Cru Vin Dogs includes three categories:
Puppy Series: Small lots of exceptional quality wine for less than
$20 a bottle, featuring an original drawing of a different breed for
each release. Portrait Series: Outstanding red varietals blends,
each honoring a real dog with a special story. Best in Show: Very
limited quantities of remarkable wines, each label featuring a Best
in Show Champion canine.
Wine labels are art: "We celebrate our
appreciation for art and its role in our lives. Our labels feature
original, limited-edition illustrations by Jay P. Snellgrove. Our
Puppy Series features real dogs drawn with graphite pencil; our
Portrait Series honors hero dogs with special stories and is
illustrated with pastel pencil; and our Best in Show Series features
Champion Best in Show dogs, also illustrated with pastel pencil.
Each label reminds us how empty this world would be without the
unconditional love and devotion of 'man's best friend'." For
more information or to order wine from Cru Vin Dogs Wine Group go
to: www.cruvindogs.com or
contact Mary Snellgrove, 303-903-4123.
About Morris Animal Foundation: Morris Animal
Foundation, established in 1948, is dedicated to funding research
that protects, treats and cures companion animals and wildlife. MAF
has been at the forefront of funding breakthrough research studies
benefiting animals in some 100 countries, spanning all seven
continents on earth. MAF has its headquarters in Denver, Colorado.
The Foundation has funded nearly 1,400 humane animal health studies
with funds totaling more than $51 million. One hundred percent of
annual donations go to fund health study programs. For more
information, call (800) 243-2345, or visit
www.MorrisAnimalFoundation.org.
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