OTAKU 10 POINT PROGRAM
1> WE DEMAND RESPECT FOR ANIME
Anime is currently sterotyped as being only "kids entertainment"
or "sex and violence cartoons". Although both are important
categories of anime (and are themselves too often unfairly dismissed)
they are only part of anime as a whole. Anime needs to be raised
to the position of respect it deserves. Animation has more power
and potential than any of the other more respected art forms,
yet painting, sculpture, and literature are respected, studied
in universities, and millions of people make pilgrimages to museums
and galleries. Even live action films have more respect. All
of these art forms are far more limited than Anime and are only
more respected because of the bullshit bourgeois tradition (this
is not to say that Anime should be studied in the same bullshit
way that currently respected art forms are studied, but this is
a topic that will be dealt with elsewhere). Society needs to
see the true power of Anime.
2> WE DEMAND CHEAPER PRICES
FOR ANIME
We have had enough of the insanely high prices charged for anime!
The prices reach $30 for 1 half hour tape or tape 1 in a series
of 30!! Hell no! Anime needs to get to the masses! Not just
the Rich. Cheaper prices will encourage more people to become
fans (now if someone wants to check anime out and goes to a store
to buy some they will most likely be discouraged, unless they
have money to burn, $30 is intimidating!,). Furthermore, serious
otaku should not have to be selling their blood or their souls
to continue their collections. Even within the current economic
structure, companies would make more money by lowering the prices
tapes (particularly TV series tapes). Most fans would end up
spending more money because they would be able to collect entire
series for a reasonable price instead of being restrained by the
impossible dream of collecting an entire series at current prices.
3> WE DEMAND FAIRNESS OF PRICES
BETWEEN SUBTITLED AND DUBBED ANIME
We're all being screwed with the high anime prices, but the anime
purists (and more frequently than not the more serious fans) who
prefer subtitled anime are being particularly exploited. This
needs to stop now! Subtitling anime is cheaper than dubbing it
and it takes less time, so it should at least be of equal price
and released as quickly. Subtitled anime fans should not have
to subsidize dubbed anime, and the more serious fans should not
be exploited just because they love anime and will pay more for
it (in The Right Stuff International catalogue an anonymous executive
in the American Anime distribution market was quoted as saying
that they charge more for subtitled anime because the fans will
pay more for it). By doing this, the companies drive a wedge
between different types of fans and push their exploitation of
one segment of the otaku community to an even further extent.
We need to fight this and unite!
4> WE DEMAND A CHANGE IN THE
CURRENT COPYRIGHT LAWS
The minimum change that we need to get together on is the legalization
of non-profit fan-subs. Our heroic fan-subbing comrades have
been the cadres of the otaku struggle and should be our models
as otaku. Series such as Gundam have taken 20 years to be released
in America due to companies on both sides of the Pacific. Non-profit
fan-subs make at most miniscule indentations into company profits
(and in fact many of us buy tapes that we already have fan-subs
of for the higher picture quality and packaging, and some even
for the loyalty to the companies and industry).
Beyond this minimum goal, we believe in the eventual destruction
of all copyright and intellectual property laws in order to create
a new system that embraces the new conditions created by technology
(all our brother and sister computer otaku should know this well)
and turn to more emphasis and control by the fans instead of companies
and profits (we are grateful and respectful of the great accomplishments
of the current system, but need to embrace the new)
5> WE DEMAND MORE ANME ON TV
TV is perhaps THE medium of anime (w/ the internet most likely
being the future). It reaches almost everyone (since almost everyone
either has a TV or has a friend with one). Further, Anime on
TV can be recorded and watched again and again. It is a medium
of the people (or more realistically, should be! ). Not only
is it great for current otaku, but it is the best way for the
uninitiated to have a chance to see anime. Probably the majority
of fans in America got started from watching Anime on TV (such
as Astro Boy, Speed Racer, Starblazers, Robotech, Dragon Ball,
Sailor Moon, Pokemon, etc.). TV is where we need to place a major
portion of our efforts in the struggle for Anime. We demand more
Anime on TV! More different types of Anime on TV! And We demand
some subtitled Anime on TV! Now!
6> WE DEMAND MORE ANIME IN
THEATERS
Theatrical Anime is also very important. The experience of seeing
Anime in full effect on a huge screen with a loud sound system
is incredible. Perhaps even more important is the communal experience
of the theater, all gathering together for a common cause, breaking
bread together (or popcorn, nachos, etc. as the case may be)
with fellow otaku, and enjoying a Mountain Dew (or ----- insert
favorite beverage here). This is an experience that we are for
the most part being denied. WE DEMAND FULL NATION WIDE RELEASES
OF A WIDE RANGE OF ANME!
7> WE DEMAND BETTER ADVERTISING
FOR ANIME
Advertising for Anime, it seems, is non-existant in the popular
media forms. This is a problem for potential new fans of the
genre. It seems the only forms of advertising for Anime in the
U.S. is 1> word of mouth, 2> Playing a game with an Anime
related tie in, and 3> stumbling across it by accident. Those
are not the only forms currently being used to promote anime,
but, these are the primary forms that reach the unenlightened.
Why is this? It seems that the advertisers are only advertising
to the people who are already familiar with anime. Anime needs
to reach all people. And again, in the current economic structure,
advertising to everyone would create a larger market. The otaku
would benefit in there being more of a variety of anime being
set out, due to the fact that there would be a larger market for
the companies to distribute to. The Anime Revolution will not
be denied! We shall be heard!
8> WE DEMAND MORE FAN INPUT
Storm the Bastille!! (also known as Carl Macek's house) and take
back the right to blare interference. Anime has been subject
to the chopping block for far too long. 'What you see is what
you get' mentality should be washed out like streamline and replaced
with fan input. God forbid these sons of bitches do some research
and find out who they are selling to. Even drug dealers know
their clientele. Playing favorites to specific genres is bullshit!
Just because one specific hentai title is booming, it doesn't
warrant releasing a whole genre. This is not to single out hentai
(many of our brother and sister otaku are hentai otaku) shoujo
and shonen titles have also flooded the market. Short skirts,
bikes, soap operatic love triangles, and a good beat seem to be
the flavor of the day (again this is not to attack this type of
Anime, but to attack the unfair distribution and marketing practices
of only certain types of Anime). These companies are making the
same mistake the music and film industries have mad in the past:
sacrificing artistic integrity for entertainment value. Time
and time again we give these companies our money for tapes and
receive a suggestion card, which translates into "I got your
money motherfucka", assuming we're all apathetic. Company
execs should engage in suggestion chat room talks at least once
a week and establish in store executive visits to various nationwide
stores for in store discussions.
9> WE NEED OTAKU ORGANIZAION
In order to accomplish these goals, to generally help each other
out, and to improve our condition, we need to unite! Obviously
there are many different types of otaku. Within these types everyone
has different positions, but we need to unite on the basis of
our common ground and learn from our differences and different
areas of expertise. Furthermore, we need to get together with
all types of otaku, such as our brother and sister computer otaku,
manga otaku, samurai otaku, sci-fi otaku, giant monster otaku,
and others. Working together we can improve the lives of all
otaku and fight those who exploit us! In practical terms, this
has to start with the otaku in our community (friends, comrades,
etc.) then be taken to the next level: connecting other groups.
The easiest way is of course the internet, contacting other organizations
and creating multi-lateral communications with them on the basis
of comradeship, mutual ground, and respect. For those non-internet
connected brothers and sisters it is more difficult, but can maintain
written correspondence with other Anime groups.
10> WE NEED OTAKU MOBILIZATION
From there we need to move! We need to act on our common ground,
fight our mutual enemies, and promote and improve each others'
otaku endeavors. While mobilizing we need to be careful not to
fight too much within our own ranks, but instead have opposing
factions make their cases and try to convince each other while
remembering the overall picture and continuing to work for common
goals despite our differences. Again this rhetoric needs at least
a mention of how to practically work this out. Here are a few
suggestions of where to start:
conventional means: -petitions to Anime distributors
(and non-Anime
distributors
who should be distributing Anime)
-starting
our own otaku businesses
-producing
our own fanzines, manga even Anime (not
to
compete with current Anime, but to honor it)
-talk
to friends, neighbors & community
-throw
Anime parties and showings
guerilla means ("by
any means necessary"): advertise Anime: Anime graffiti and
posters, pirate broadcast Anime, Anime showings (anywhere/anytime
for the most people to see), fan-subbing, fan-fiction, fan operated
radio plays, share trade steal, record, put together a list of
trash and quality and mount an offensive, protest your ass off
and don't take no for an answer, let exploitive companies and
other sons of bitches know what time it is. fan merchandise,
tiered of hunting down a particular anime character item, make
your own, t-shirts, vinyl models, foods, guns, knives, sporting
goods, posters, trading cards, get up off your ass and move!
These are just a few preliminary
suggestions for action. The time is right brothers and sisters,
more Anime is on TV than ever before, more Anime is available
to rent, there are even a few Anime films playing in select theaters,
there is a certifiable craze in Pokemon, the time is right to
strike! It's time to
KICK OUT THE JAMS MOTHERFUCKERS!
OTAKU POWER!